Product Marketing Manager, Education

About the Company

At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage—the combination of our next-gen payments platform, proprietary payment network, and vertical-specific software—to help our clients get paid and help their customers pay with ease, no matter where they are in the world.

Founded more than a decade ago to solve high-stakes, high-value payments in higher education, we’ve since scaled into new regions and industry verticals. Today, we support over 5,100 clients across education, healthcare, travel, and B2B industries, with diverse payment methods across 240 countries and territories and more than 140 currencies. With over 1,200 global FlyMates representing more than 40 nationalities in 12 offices worldwide, we’re looking for new team members to join the next stage of our journey.

About the Role

As Flywire continues to scale its Education software and payments platform, Product Marketing plays a central role in turning product capability into market impact. This role sits at the intersection of Product and Go-to-Market, focusing on making our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, drive go-to-market strategies, and enable teams to win, directly impacting pipeline quality, conversion, and revenue.

Responsibilities

• Positioning, ICP, and Messaging
  • Define clear, differentiated positioning and value propositions for our Education solutions.
  • Own Ideal Customer Profiles and buyer personas grounded in customer and market insight.
  • Translate complex software and payments capabilities into simple, compelling narratives.
  • Ensure consistency across Product, Marketing, and Sales.
• Go-to-Market and Launch Execution
  • Lead go-to-market strategy for launches, releases, and commercial initiatives.
  • Partner with Product to turn roadmap into market-ready messaging and materials.
  • Drive coordinated execution across Sales, Marketing, and Partnerships.
  • Continuously refine approach based on performance and feedback.
• Enablement and Revenue Impact
  • Build and maintain high-quality enablement materials, including decks, battlecards, demos, and value narratives.
  • Equip Sales and Relationship Management teams to position and sell effectively.
  • Partner with Sales and RevOps to improve win rates, deal quality, and conversion.
  • Support deal strategy in competitive situations with clear articulation of value.
• Customer Insight and Market Feedback
  • Synthesize customer feedback, win-loss insights, and field input into actionable direction.
  • Build a strong understanding of buyers, market dynamics, and competition.
  • Feed insights back into positioning, targeting, and product decisions.
• AI-Driven Execution
  • Use AI to improve speed and quality across content, messaging, and research.
  • Experiment with workflows that increase productivity and scalability.
  • Help shape how the team incorporates AI into day-to-day execution.

Requirements

• At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments.
• Proven track record owning positioning, go-to-market launches, and enablement with clear ties to pipeline, conversion, and revenue.
• Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions.
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers.
• Comfortable operating cross-functionally and partnering closely with Product, Sales, and broader commercial teams.
• Hands-on experience using AI in day-to-day marketing workflows, with a focus on improving speed, quality, and scale.
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches.
• Strong communication skills, both written and verbal, with the ability to influence across teams.
• Highly organized, able to manage multiple priorities without losing attention to detail.
• Bias toward action with a focus on execution and outcomes.

Nice to Have

• Experience in payments, fintech, or vertical SaaS platforms.
• Experience supporting multi-product or platform environments.
• Experience directly tying product marketing efforts to pipeline and revenue outcomes.

Benefits

• Competitive compensation.
• Employee Stock Purchase Plan (ESPP).
• Competitive time off, including Digital Disconnect and FlyBetter Days to volunteer in a cause you believe in.
• Wellbeing programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with global FlyMates.
• Talent & Development programs (Managers Taking Flight—for new or aspiring managers, OneFlywire Career Mobility).

Pay

The US base salary range for this full-time position is $100,000 - $120,000 and benefits. Our salary ranges are determined by role, position level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, and relevant education and training.