Product Marketing Manager, Creator Monetization

Overview

Roblox is a platform where tens of millions of people come to explore, create, play, learn, and connect with friends in 3D immersive digital experiences. We aim to reimagine how people interact, solve unique technical challenges, and create safer, more civil shared experiences.

Responsibilities

• Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Ads and Brands Group products and policies.
• Develop compelling, evergreen product content that educates and inspires creators to advertise on our platform across our creator-focused channels.
• Stay on the pulse of the advertising and gaming industry and nurture and develop our advertising industry and creator partnerships.
• Track, analyze, and report on marketing campaigns and content performance, providing insights and recommendations for optimization.
• Foster deep cross-collaboration between Brand Partnerships, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events and Creative teams.
• Become a trusted advisor to these teams.

Requirements

• 6+ years product marketing experience with a global technology and advertising platform, with a preference for experience in advertising, commerce and creator monetization.
• Deep experience partnering with sales or creator-facing teams from leading product education and objection handling to gathering actionable product insights from partnership teams and end customers.
• Proficient in messaging, positioning and marketing/content strategy for advertisers and creators. Collaborative, perpetually curious with an extremely high-level of customer focus.
• Experience leading omnichannel marketing strategies. Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels.
• Able to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
• Experience presenting at all levels of the organization, including executive leadership.
• Passionate about supporting new business models, creator monetization and building an advertising business.

Qualifications

• Passionate about supporting new business models, creator monetization and building an advertising business.

Benefits

• The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range.
• All full-time employees are also eligible for equity compensation and for benefits as described on this page.
• Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

Pay

The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range.

Schedule

This role is based at our headquarters in San Mateo, CA (hybrid with Tues-Thurs onsite).