Product Marketing Manager, Core Verticals

This position is based in the United States and is fully remote.

About the role

The Product Marketing Manager, Core Verticals will define how the organization positions itself across key customer segments and growth markets. This role combines market intelligence, strategic messaging, and go-to-market execution to create compelling narratives that resonate with buyers and internal teams. You will become the subject matter expert for core verticals, translating customer insights, competitive intelligence, and market trends into actionable strategies. Working closely with Product, Sales, Marketing, and Customer teams, you will shape positioning frameworks, enable revenue teams, and influence product direction. The ideal candidate is a strategic storyteller who thrives in ambiguity, enjoys research, and can turn complex market dynamics into clear business opportunities.

Responsibilities

• Own and evolve vertical positioning strategies, including value propositions, messaging frameworks, communication pillars, and market narratives.
• Develop and maintain go-to-market toolkits, including positioning documents, ideal customer profiles, target account guidance, sales enablement materials, and segment-specific resources.
• Translate complex market dynamics, buyer needs, competitive pressures, and industry trends into differentiated messaging strategies.
• Identify and validate marketable proof points, customer evidence, metrics, and claims that strengthen positioning across core segments.
• Conduct voice-of-customer research, win/loss analysis, and market intelligence initiatives to uncover buyer motivations and opportunities.
• Partner with competitive intelligence teams to transform research into actionable battlecards, positioning guidance, and sales resources.
• Create internal market reports and insights that inform strategy, product priorities, and future growth opportunities.
• Serve as the internal voice of the customer by bringing vertical expertise and market perspectives to Product, Sales, Customer Success, and leadership teams.
• Collaborate with go-to-market teams to ensure messaging is adopted, measured, refined, and continuously improved.
• Support alignment between customer segments by helping maintain consistent positioning across different market audiences.

Requirements

• 4+ years of experience in product marketing or a related strategic go-to-market role within a B2B SaaS company.
• Proven experience developing positioning, messaging, market narratives, and enablement materials that drive business outcomes.
• Strong research skills with experience conducting customer interviews, win/loss analysis, competitive research, and market analysis.
• Ability to synthesize complex information into clear, compelling stories for executives, sales teams, and customer-facing audiences.
• Strong understanding of buyer behavior, customer segmentation, and go-to-market strategy.
• Experience building and enabling sales and marketing teams through practical, scalable resources.
• Strong analytical mindset with the ability to interpret data, identify trends, and develop actionable recommendations.
• Excellent written and verbal communication skills with confidence presenting to both leadership and frontline teams.
• Ability to operate independently, manage ambiguity, and turn broad business challenges into structured plans.
• Experience collaborating cross-functionally with Product, Sales, Marketing, Customer Success, and Enablement teams.
• Familiarity with AI-powered tools and modern technologies to improve research, content development, analysis, and productivity.

Preferred Qualifications

• Experience working in vertical SaaS or specialized industry software.
• Background in self-care, healthcare-adjacent, medical aesthetics, salon, spa, or service-based industries.
• Experience supporting SMB-focused products and customer segments.
• Experience with pricing, packaging, market strategy, consulting, or market research.
• Familiarity with regulated industries and complex customer buying environments.

Benefits

• Competitive base salary range:
  • $91,500 - $114,100 annually for candidates located in NYC, the San Francisco Bay Area, and Seattle.
  • $83,000 - $114,000 annually for candidates in other U.S. locations.
• Eligibility for variable compensation opportunities in addition to base salary.
• Fully remote work environment with flexibility to work from a location of choice.
• Monthly work-from-home stipend to support a productive remote setup.
• Medical, dental, vision, and life insurance coverage.
• 401(k) plan with company match.
• Flexible vacation policy to support work-life balance.
• Family planning resources and specialized support programs.
• Equity opportunities allowing employees to participate in company growth.
• Learning and development resources through dedicated employee programs.
• Opportunity to work on challenging projects with a collaborative and innovative team.