Product Marketing Manager

About the role

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace.

Responsibilities

• Lead the strategy, development, and execution of comprehensive go-to-market (GTM) launches for multi-product solutions and select industries.
• Craft compelling solution-level positioning, messaging frameworks, and narrative arcs tailored to target personas and decision-makers.
• Create high-impact marketing collateral, including solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies.
• Partner closely with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions.
• Develop and deliver robust sales enablement programs, training modules, and tools that equip global sales teams to effectively articulate solution value.
• Conduct competitive research and buyer intelligence analysis to effectively position solutions against market offerings.
• Measure, analyze, and optimize GTM campaign performance to drive cross-sell, up-sell, and new business pipeline growth.

Requirements

• 10+ years of progressive B2B SaaS product marketing experience.
• Proven experience in utilizing advanced AI tools to perform daily work and key projects.
• Proven background in solutions marketing, packaging integrated multi-product suites, or messaging complex ecosystem solutions.
• Exceptional storytelling abilities with a track record of translating complex technical concepts into clear, value-driven business narratives.
• Strong cross-functional leadership capabilities, with proven success aligning Product, Sales Enablement, and Field Marketing teams.
• Deep understanding of enterprise buying cycles, persona dynamics, and value-based selling methodologies.
• Data-driven mindset with experience defining and measuring marketing metrics that impact pipeline and revenue growth.

Qualifications

• 10+ years of dedicated experience in B2B technology or SaaS product marketing.
• Direct experience developing and launching solution-centric or multi-product GTM strategies.
• Experience marketing solutions within Customer Experience (CX), CRM, or Enterprise Helpdesk ecosystems.

Schedule

Hybrid: In this role, you must attend the local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

Pay

The US annualized base salary range for this position is $153,000.00 - $229,000.00. This position may also be eligible for bonus, benefits, or related incentives. The offer for the successful candidate will be based on job-related capabilities, applicable experience, and work location.