Product Marketing Manager

About the role

You’d be one of the first people shaping how an entirely new product line goes to market. If you like building the plane and flying it, this is that role! This is a net-new product line for Yourgi and you will be a foundational hire for the product line for defining the ICP narrative, not just executing against one someone else wrote.

Responsibilities

• Define and refine the ideal customer profile (ICP) for Yourgi Connect — starting with independent boarders, dog walkers, house sitters, and daycares running their business largely off phone, text, and DMs today
• Build the positioning and messaging framework for Connect, with a real competitive tension to solve: the alternative isn’t another software category, it’s "the way