Product Marketing Manager

Responsibilities

• Conduct market research to support understanding of market opportunities, customer needs, industry trends, and competitive dynamics.
• Aid in maintaining market sizing, segmentation, and competitive intelligence resources for assigned product(s).
• Gather and analyze customer, prospect, and seller feedback to identify trends and opportunities.
• Support win/loss analysis efforts and summarize findings for product marketing and business leaders.
• Partner with product management and sales teams to collect market and customer insights.
• Messaging & Content Development
• Support the development and refinement of product messaging, value propositions, and positioning under the guidance of senior product marketing leaders.
• Help create and maintain messaging frameworks, product collateral, presentations, and sales enablement materials.
• Absorb and validate customer feedback to improve messaging and content effectiveness.
• Ensure messaging aligns with market needs, product capabilities, and go-to-market priorities.
• Sales Enablement
• Develop and maintain sales enablement resources including presentations, competitive battlecards, product briefs, FAQs, and training materials.
• Partner with sales enablement teams to support seller readiness initiatives and product training activities.
• Respond to requests from sales teams related to product messaging, competitive positioning, and customer-facing materials.
• Aid in communicating product updates and enhancements to internal stakeholders.
• Product Launches & Marketing Programs
• Support execution of go-to-market activities and product launch plans for assigned products.
• Collaborate with digital marketing, demand generation, product management, and sales teams to ensure launch deliverables are completed on time.
• Assist in the development of marketing programs that support awareness, lead generation, and customer engagement objectives.
• Help maintain launch schedules, communication plans, and campaign assets.
• Contribute to customer reference development and success story creation.

Requirements

• 4–6 years of experience in product marketing, marketing, demand generation, product management, or related business functions.
• Experience supporting B2B technology, healthcare technology, or enterprise software products preferred.
• Strong written and verbal communication skills with the ability to translate technical concepts into customer-focused messaging.
• Experience developing presentations, product materials, and sales enablement content.
• An analytical mindset with ability to interpret market research, performance metrics, and customer feedback.
• Strong organizational skills with the ability to manage multiple projects and priorities.
• Ability to work cross-functionally in a collaborative, matrixed environment.

Skills

• Market research and analysis.
• Customer and market insights gathering and analysis.
• Product messaging and positioning development.
• Sales enablement resource creation and maintenance.
• Product launch and marketing program coordination.
• Performance analysis and continuous improvement.

Benefits

• Remote first / work from home culture.
• Flexible vacation.
• Paid leave benefits.
• Health, dental, and vision insurance.
• 401k retirement savings plan.
• Tuition reimbursement.
• EAP – Employee Assistance Program.
• Life insurance.
• Infertility benefits.
• Compensation

The salary range provided in this job posting is intended to reflect the general market value for the position. The actual salary offered may vary based on factors such as the candidate’s experience, qualifications, skills, and the specific requirements of the role. This range may also be subject to change as market conditions evolve. We encourage open communication throughout the interview process to discuss compensation expectations.