Product Marketing Manager

Description Summary

The Product Marketing Manager will own M3’s product marketing strategy, ensuring our solutions are positioned effectively in the market, clearly differentiated, and communicated in a way that resonates with the hospitality industry. This role bridges product, sales, and marketing, taking responsibility for messaging, positioning, competitive intelligence, and go-to-market execution. The Manager will play a critical role in driving adoption, supporting revenue growth, and equipping our sales teams with the tools they need to win.

Key Responsibilities

• Positioning & Messaging: Develop clear, compelling messaging and positioning for M3’s products, ensuring consistency across all channels and touchpoints.
• Go-to-Market Leadership: Own go-to-market strategy for product launches and feature releases, collaborating closely with product management, sales, and marketing.
• Sales Enablement: Build and deliver enablement tools, playbooks, and training that empower sales to effectively communicate value and close deals.
• Competitive Intelligence: Lead competitive research and analysis to inform positioning, pricing, and differentiation strategies.
• Customer & Market Insights: Partner with customer success and product teams to capture feedback, identify market trends, and translate insights into actionable strategies.
• Create Content: Oversee product marketing assets including pitch decks, one-pagers, case studies, website content, and thought leadership.
• Measure Impact: Collaborate with marketing and product management to establish and track product marketing campaign impact.
• Cross-Functional Collaboration: Ensure product strategy and messaging are aligned with customer needs and company goals.

Qualifications

• 5–7 years of experience in B2B SaaS marketing with significant product marketing focus.
• Strong background in positioning, messaging, and go-to-market strategy for complex products.
• Proven ability to collaborate with sales, product, and marketing teams in a fast-paced environment.
• Excellent communication, presentation, and storytelling skills.
• Hospitality or financial software experience is a plus.