Product Marketing Manager

Positioning & Messaging

Help share Kira's core positioning as the first AI Operating System for education, and develop messaging frameworks that articulate it consistently across every internal and external audience: educators, curriculum leaders, institutional administrators, government officials, and corporate learning leaders.

Conduct competitive analysis that goes beyond feature matrices to capture positioning and market perception, and craft differentiation narratives that make Kira's unique value clear.

Keep positioning and messaging fresh and relevant as the product and market evolve.

Go-to-Market Strategy & Execution

Partner with Customer Success, Sales, and Enablement to build effective GTM motions for different market segments and deal types.

• Create sales enablement materials including pitch decks, one-pagers, case studies, and objection-handling guides.
• Help plan and execute product launches that generate awareness and demand.

Customer & Market Intelligence

Build a deep understanding of Kira's customers - what they care about, how they make decisions, what objections they raise - and synthesize voice-of-customer insights to inform product and marketing strategy.

Track EdTech and AI market trends to identify opportunities and threats.

Cross-Functional Partnership

• Partner with Product to understand the roadmap and translate new capabilities into market-facing narratives.
• Work with the Learning team to develop proof points around pedagogical quality and learning outcomes.
• Collaborate with Design on visual identity and brand consistency.