Product Marketing Manager

About the role

The Product Marketing Manager for the Consumer BU at Fluidra plays a vital role in driving growth and profitability across the North America Consumer portfolio. This role translates consumer, customer, and market insights into portfolio and go-to-market strategies, focusing on day-to-day product management execution, commercial readiness, forecasting, competitive analysis, assortment optimization, and roadmap support.

Responsibilities

• Support the Consumer BU long-term strategy by translating business priorities into actionable product, assortment, and go-to-market plans.
• Lead key aspects of new product launches, including timely communication, pricing, specifications, forecasting, go-to-market readiness, samples, training materials, and online content requirements.
• Ensure a competitive and profitable product portfolio based on consumer insights, customer needs, and competitor activity.
• Support P&L management in partnership with Finance and the SVP/GM by providing analysis and recommendations on revenue, margin, pricing, and cost optimization actions.
• Own the product forecast for assigned categories, including both short-term and long-term volume projections, partnering with Sales, Demand Planning, Finance, and Supply Chain to ensure forecast accuracy and business alignment.
• Lead pricing assessments, cost reviews, margin analyses, and business cases to support product and portfolio decisions.
• Serve as a product and consumer subject-matter expert for assigned categories; help develop compelling claims, points of difference, and reasons to believe that can be leveraged by Marketing and Sales.
• Manage consumer research, competitive analysis, assortment planning, product lifecycle management, and SKU rationalization initiatives.
• Partner with Program Management and Global Product Organization to support execution of the product roadmap through the internal stage-gate process and align on platforms, models, features, and specifications.
• Participate in customer meetings and line reviews as the product and consumer expert for assigned categories, supporting Sales and helping align product recommendations with customer needs.
• Lead sales training, customer-facing materials, samples, and other tools needed to enable successful selling of innovation.

Requirements

• Minimum of 6+ years of progressive experience in product marketing, business management, product development, or related commercial roles.
• Experience leading product portfolio, go-to-market, pricing, and P&L-related initiatives.
• Track record of supporting sales growth, margin improvement, market share gains, successful product launches, and portfolio optimization.
• Experience working cross-functionally with Sales, Marketing, Finance, Engineering, Operations, Program Management, and/or Product Development.
• Strong product management and cross-functional collaboration skills, with the ability to influence without direct authority and build effective working relationships across the organization.
• Demonstrated ability to think analytically, and make practical recommendations grounded in research and analysis.
• Ability to work independently with a strong consumer and customer focus.
• Demonstrated ability to manage change, support continuous improvement, and adapt quickly in a fast-paced business environment.
• Curious, commercially minded, and action-oriented, with the ability to identify opportunities and convert them into practical product or portfolio actions.
• Able to work with detail, discipline, and strong follow-through.
• Excellent communication and presentation skills, including the ability to simplify and communicate complex topics to internal and external stakeholders.
• Strong planning and organizational skills, with the ability to manage multiple tasks and priorities simultaneously.
• Innovative and open-minded, with a willingness to continually learn and search for ideas and opportunities to improve assigned product groups.

Qualifications

• Bachelor's Degree in Business, Engineering, Marketing, or related field.

Benefits

At Fluidra, we offer a competitive total rewards package that includes:

• Work from home Fridays
• 3 weeks of paid vacation
• 11 paid Holidays
• Free parking for Atlanta Airport for both business and personal travel
• Full range of health benefits including medical, dental & vision, short & long-term disability
• 401(K) matching (100% of first 3% contributed, 50% of the next 2%)
• Health and wellness programs / gym reimbursement
• Education assistance up to $7,000 per year
• Company sponsored FUN events!
• Generous product discounts

Pay

Competitive compensation package.

Schedule

Full-time position.