Product Marketing Manager
for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to parse the posting. First, there is an introduction about Expedia Group, but not needed as heading? The instruction: do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. We need to preserve all substantive information. So we need to include sections like About the role (maybe the intro about team and impact). Responsibilities (list of duties). Requirements/Qualifications/Skills (maybe combine). Benefits (list). Pay (range). Schedule (not mentioned, so omit). Also we need to include maybe a short
for meta like location? Not needed. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. So we need to cut out the sections: "Accommodation requests", "About Expedia Group", "Important notice", "Equal Opportunity", etc. We need to keep substantive info: introduction about team, "Make An Impact!", responsibilities list, qualifications list, pay range, benefits list. Let's extract. From posting: Intro: "At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere." Then "Introduction To The Team Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world." Then "Make An Impact! We are looking for a Product Marketing Manager who is skilled at understanding market and customer needs and leveraging that to influence product strategy and roadmap. You know how to build strategic go-to-market plans and execute on them with cross-functional teams to drive growth. You are commercial minded and have expertise working with enterprise sales to grow the business. Ready for your next challenge? Join our team of passionate product marketing professionals and grow your career." Then "The B2B Product Marketing Manager will be responsible for driving growth for a suite of products. Critical for success is a deep understanding of our customers’ business and their needs and to influence and optimize our product roadmap so we can bring more value." Then "In This Role You Will" bullet list: - Develop deep market, partner, traveler and competitive insights to inform strategy and positioning of your product - Lead go-to-market roadmap planning, securing buy-in from leadership helping bring clarity and alignment - Identify key levers for product growth, working with Product, Commercial and Analytics teams - Build a feedback loop, that brings in experiences of our customers and from the field to help us iterate and improve our position - Plan and execute on commercial team readiness, developing materials and managing ongoing updates, in partnership with the Sales Enablement team - Create benefit-based marketing assets such as pitch decks and demos with compelling stories for commercial teams to engage partners Then "Working as a product marketer in a complex global organization, preferably in the B2B enterprise technology space, you are seeking a new place to employ your 5+ years in product marketing, strategy product management, portfolio marketing or a related discipline." Then "Experience And Qualifications" list: - Demonstrated ability to impact product strategy and roadmap, leveraging a deep understanding of customer needs. - Executive presence with the ability to influence stakeholders at all levels of a complex organization - Commercial minded, skilled at driving growth through a variety of approaches, including account-based marketing - Adept at authoring and implementing product positioning and go-to-market plans - Master storyteller who knows how to craft messaging that clearly communicates value to the audience - Curious mindset, relying on data and insights to make decisions and pushing boundaries to strive for excellence - Highly collaborative, serving as the glue to bring together teams, driving toward accountability, visibility and clarity in everything we do Then "The total cash range for this position in Chicago is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future." Then "Benefits And Perks Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life." We need to output sections: About the role (maybe combine intro and team intro and make impact?), Responsibilities (the bullet list under "In This Role You Will"), Requirements (maybe the "Experience And Qualifications" list), Qualifications (maybe the earlier paragraph about 5+ years experience?), Skills (maybe combine some?), Benefits (list), Pay (range). We must not create sections with placeholder/filler. So we need to decide which sections have real content. We have content for About the role: we can include the introductory paragraphs about Expedia Group, team, making impact, and the role description (the B2B Product Marketing Manager will be responsible...). That seems substantive. Responsibilities: the bullet list under "In This Role You Will". Requirements: maybe the "Experience And Qualifications" list. Qualifications: maybe the paragraph "Working as a product marketer ... you are seeking a new place to employ your 5+ years in product marketing, strategy product management, portfolio marketing or a related discipline." That's a qualification/requirement about experience. Could be part of Requirements. But we have separate headings allowed: Requirements, Qualifications, Skills. We need to avoid thin sections. Perhaps combine Requirements and Qualifications into one? But we must follow instruction: use headings only when posting has real, specific content for it. We can decide to have sections: About the role, Responsibilities, Requirements (including experience and qualifications), Benefits, Pay. That's enough. Skills maybe not needed separately because skills are covered in requirements. But we have also "Master storyteller" etc which are skills. Could be under Skills. However we can put them under Requirements as they are qualifications. To avoid many thin sections, we can combine. Thus sections:
About the role
with paragraphs covering intro, team intro, make impact, role responsibility statement.Responsibilities
with- list.
Requirements
with- list (including experience and qualifications and maybe the 5+ years line).
Benefits
with- list.
Pay
withcontaining the pay range info. We must not include Schedule. We must not repeat job title. We must not include boilerplate like accommodation requests, about Expedia Group, important notice, equal opportunity, etc. We must preserve all substantive information: ensure we didn't drop any bullet points. Let's extract the bullets precisely. Responsibilities bullets: - Develop deep market, partner, traveler and competitive insights to inform strategy and positioning of your product - Lead go-to-market roadmap planning, securing buy-in from leadership helping bring clarity and alignment - Identify key levers for product growth, working with Product, Commercial and Analytics teams - Build a feedback loop, that brings in experiences of our customers and from the field to help us iterate and improve our position - Plan and execute on commercial team readiness, developing materials and managing ongoing updates, in partnership with the Sales Enablement team - Create benefit-based marketing assets such as pitch decks and demos with compelling stories for commercial teams to engage partners Requirements bullets (Experience And Qualifications): - Demonstrated ability to impact product strategy and roadmap, leveraging a deep understanding of customer needs. - Executive presence with the ability to influence stakeholders at all levels of a complex organization - Commercial minded, skilled at driving growth through a variety of approaches, including account-based marketing - Adept at authoring and implementing product positioning and go-to-market plans - Master storyteller who knows how to craft messaging that clearly communicates value to the audience - Curious mindset, relying on data and insights to make decisions and pushing boundaries to strive for excellence - Highly collaborative, serving as the glue to bring together teams, driving toward accountability, visibility and clarity in everything we do Also the line: "Working as a product marketer in a complex global organization, preferably in the B2B enterprise technology space, you are seeking a new place to employ your 5+ years in product marketing, strategy product management, portfolio marketing or a related discipline." We could treat that as a requirement bullet as well. Thus Requirements list will include that as a bullet. Now Benefits list: - medical, dental, and vision coverage - paid time off - an Employee Assistance Program - wellness and travel reimbursement - travel discounts - International Airlines Travel Agent Network (IATAN) membership We could also include "Learn more about life at Expedia Group at https://careers.expediagroup.com/life." but that's a link; maybe we can include as a sentence after list. But instruction: preserve ALL substantive information. So we should include that sentence as a
after the list. Now Pay paragraph: "The total cash range for this position in Chicago is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future." We need to output as
. Now About the role paragraph(s). Let's craft: We can combine: "At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. Introduction To The Team Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world. Make An Impact! We are looking for a Product Marketing Manager who is skilled at understanding market
- list.
- list (including experience and qualifications and maybe the 5+ years line).