Product Marketing Manager

About the role

Daxko's Product Marketing Manager is responsible for understanding and influencing the health and wellness market. This role requires a deep dive into industry trends, competitor actions, and customer needs to support strategic decision-making across marketing, sales, and leadership.

Responsibilities

• Own market intelligence across Daxko's verticals, tracking industry trends, competitor moves, key influencers, and audience shifts
• Build annual intelligence strategies for each target market, providing insights for Brand Managers
• Produce and deliver research and trend assets that inform marketing strategy and go-to-market planning
• Partner with Brand Managers and cross-functional teams to align strategy across product lines and ensure coordinated execution
• Contribute to monthly and quarterly reporting for the Board of Directors and Senior Leadership Team, including board decks and results reviews
• Write clear, compelling proposals to secure approval for market strategies and initiatives

Requirements

• 5+ years of experience in marketing, with a focus on strategy, brand management, or market research
• Strong written and verbal communication skills, able to translate complex research into clear, actionable insights
• Experience working across teams and managing multiple workstreams without losing the details
• Familiarity with Salesforce and a working understanding of market research concepts, such as Jobs-to-Be-Done (JTBD) or outcome-driven innovation (ODI) frameworks
• A genuine interest in the fitness, health, and wellness industry

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience)
• Nice to have: Experience contributing to executive or board-level reporting, Background in competitive intelligence or go-to-market strategy

Skills

• Strategic thinking and problem-solving
• Market research and analysis
• Effective communication and presentation skills
• Collaboration and teamwork
• Attention to detail

Benefits

• Flexible paid time off
• Affordable health, dental, and vision insurance options
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• Casual work environments
• Hybrid & Remote work

Pay

The pay range for this role is $73,200 – $125,000 per year.