Product Marketing Manager

Role Overview

As a Product Marketing Specialist at beqom, you’ll be at the heart of our commercial success — shaping how we position, launch, and enable the market around our products. Reporting to the Head of Product Marketing and working closely with Product, Marketing, Sales, and Services teams, you will own the tactical execution of product marketing strategy: from compelling messaging and go-to-market planning, to sales enablement and competitive positioning.

Positioning & Messaging

• Create compelling, differentiated product messaging tailored to distinct buyer groups, segments, and industry verticals.
• Develop clear campaign briefs and collaborate with demand generation on execution.
• Ensure consistency of messaging across all customer touchpoints — website, email, sales decks, and collateral.
• Produce high-quality sales assets including pitch decks, one-pagers, playbooks, brochures, product videos, objection-handling guides, and FAQs that support every stage of the sales cycle.
• Define and evolve beqom’s USPs in collaboration with Product, ensuring they resonate with buyer needs and market dynamics.
• Conduct monthly analysis and progress reports on product marketing activity, with clear metrics and KPIs.

Sales Enablement

• Design, coordinate, and deliver field enablement programs that support product launches, messaging updates, and major GTM initiatives.
• Pilot and champion a culture of continuous learning and field empowerment across the commercial organization through sales accreditation programs.
• Develop, maintain, and evolve a central library of enablement content and resources.
• Track adoption and impact of enablement programs and iterate based on feedback and performance data.

Cross-Functional Collaboration

• Act as a trusted partner to commercial colleagues, ensuring consistent articulation of product value across all touchpoints.
• Collaborate with Product Management, Marketing, Sales, and other teams to ensure successful product launches and seamless market integration.
• Partner with Sales and Product Management to develop bespoke materials that support growth opportunities with major clients.