Product Marketing Manager 2, Zenflow

Overview Product marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. Cook Medical's MedSurg team is seeking a Product Marketing Manager 2 to develop and execute the go-to-market strategy for a newly launched device, Zenflow, aligned to the specialty's business goals and Cook's brand strategy. This is a downstream-weighted role centered on commercialization: launch execution, buyer journey marketing, and campaign management, including management of a third-party distribution partner's marketing and sales enablement. The role is HCP-focused at launch, with patient/DTC marketing expected to grow over time, making this a strong opportunity to build a product's commercial strategy from the ground up on a brand-new team. Candidates with pharma or PMA medical device backgrounds are especially encouraged to apply, given the promotional compliance and MLR review discipline this role requires. Responsibilities Collaborate with senior specialty leadership to link and align priorities, projects, and plans within the specialtyInfluence specialty business strategy and direction, with a focus on commercialization and downstream execution for a newly launched MedSurg device supporting prostate healthAlign mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy, and brand perception improvementDevelop the go-to-market strategy in close collaboration with product management, sales, and global functionsServe as the primary marketing point of contact for the product's third-party distribution partner, managing their marketing and sales enablement and ensuring brand and compliance consistency across the relationshipDevelop value proposition, claims, and messaging in alignment with brand guidelines, tailored initially to HCP audiencesEnsure successful execution of the product's launch, with patient/DTC marketing expected to expand in scope over timeUnderstand and use customer personas and buyer journeys to develop marketing strategy and plansReview and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance, including FDA promotional and MLR review standardsEngage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategyEstablish objectives for campaigns and channels, including customer meetings and eventsProvide measurable input to marketing and specialty processes, systems, and operational plansWork independently to understand root causes for a variety of unique and difficult issuesManage large, complex marketing initiatives of strategic importance involving cross-functional teamsFoster and maintain a workplace culture respectful and supportive of individual differencesWork and interact effectively and professionally with and for others throughout various levels of the global organizationMaintain company values, policies, and standardsHave effective oral and written communication skills Qualifications Bachelor's degree required in marketing or business7-10 years of relevant experience in product marketingExperience in developing effective marketing strategies and plans that drive business goalsDomestic travel will be required (minimum 20%)Analytical and problem-solving skills with an operations mindsetExperience working with sales and marketing teamsExperience in brand management and product marketingExperience managing or marketing through a distribution or channel partner is strongly preferredPharma marketing experience or medical device experience in a PMA (Premarket Approval) environment is preferred, along with FDA promotional compliance and MLR (Medical, Legal, Regulatory) review experience Physical Requirements Ability to travel domestically and weekends as needed up to 50% Work under general office environmental conditions