Product Marketing Leader, Gusto Core Products
About the role
This role's scope is the equivalent of a Director, PMM in many organizations. We’re looking for an experienced, customer-obsessed, and AI-fluent Product Marketing leader to lead the go-to-market strategy and execution for Gusto’s core products, spanning payroll, time & attendance, contractors, and HR experiences and services.
Reporting to the Head of Product Marketing, this role will lead a team of full-stack product marketers and partner closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results.
Responsibilities
- Lead Product Positioning & Strategy: Own and evolve Gusto’s product- and portfolio-level positioning and messaging across our target audiences. Ensure we show up as a clear, differentiated, and valuable solution in the market.
- Architect & Execute GTM Strategy: Lead go-to-market strategy and execution across product areas—partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.
- Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy.
- Translate strategy into actionable plans and ensure GTM execution lands with excellence.
- Lead & Grow a High-Impact Team: Manage and develop a team of product marketers. Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.
- Drive Cross-Functional Alignment & Accountability: Act as the connective tissue across Product, Sales, Marketing, and Customer Experience to align on shared goals and orchestrate execution across teams.
- Own Performance & Optimization: Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.
Requirements
- 10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing
- Proven success leading portfolio-level GTM strategy and execution across multiple products and audiences
- Strong leadership and people management experience, with a track record of coaching and building high-performing PMMs
- Comfortable moving between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
- Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
- Deep experience with customer segmentation, positioning, pricing, and GTM planning
- Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
Qualifications
- Exceptional problem-solving and analytical skills
- Strong written and verbal communication skills
- Experience with product marketing methodologies and tools
- Ability to manage multiple projects simultaneously and meet deadlines
- Passion for small businesses and a desire to help them succeed
Skills
- Strategic thinking and execution
- Customer-centric approach
- Product marketing expertise
- Market research and analysis
- Collaboration and teamwork
Benefits
We offer a comprehensive benefits package that includes:
- Competitive base pay, benefits, and equity (RSUs)
- Health insurance
- 401(k) plan
- Flexible work schedule
- Professional development opportunities
- Work-life balance initiatives
Pay
Cash compensation amount for this role is targeted at $190,000 - $235,000/yr in Denver & most remote locations, $220,000 - $280,000/yr for San Francisco & New York, and CAD 175,000-230,000 for Toronto. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Schedule
Employees who are based in Gusto’s physical office spaces in Denver, San Francisco, and New York City will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role).
The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.