Product Marketing Lead, GenAI

About the role

The Product Marketing Lead at Scale is responsible for developing and executing strategies that drive awareness and adoption for Scale’s GenAI data products. This role focuses on the centralization of Scale’s GenAI data products, which power the world’s leading AI labs. The ideal candidate will combine strategic thinking with hands-on execution to articulate the company’s differentiation on data quality, delivery speed, and multimodal breadth.

Responsibilities

• Own positioning and messaging for Scale’s GenAI data products, articulating our differentiation on data quality, delivery speed, and multimodal breadth in a way that resonates with AI researchers and technical buyers.
• Lead the content and social strategy for Scale Labs’ dedicated online presence, taking a research-native approach that earns attention and credibility from the AI community.
• Build and maintain competitive intelligence and a sharp point of view on the data market, arming the team with differentiated positioning as the market evolves.
• Partner with Scale Labs researchers to amplify published work - leaderboards, benchmarks, and research papers - and translate it into pipeline and demand generation for the GenAI business.
• Develop go-to-market strategies for new data offerings and modalities, working closely with product and sales to drive awareness and build market momentum.
• Collaborate cross-functionally with sales, engineering, and research to ensure consistent, compelling messaging across every customer touchpoint.

Requirements

• 5+ years of experience in product marketing, with a track record of marketing technical products to developer or research audiences.
• Strong technical fluency and passion for AI. You can hold a credible conversation about AI/ML fundamentals, training, and the role of data quality in model performance.
• Experience building social-native content and community strategies on platforms like X, with an instinct for what resonates with technical practitioners.
• Excellent written communication and storytelling skills — you can make complex technical concepts compelling without oversimplifying them.
• Ability to work across functions and move fast in a dynamic, high-stakes environment.

Nice to haves

• Familiarity with the AI training data market, or adjacent data and infrastructure spaces.
• An existing network or relationships within the AI research community.
• Experience navigating competitive markets where differentiation requires more than feature comparisons.

Pay

The base salary range for this full-time position in the location of San Francisco is $172,800 - $216,000 USD.