Product Marketing Associate

About the Role

As a member of the marketing team in a fast-paced, end-to-end corporate marketing department, you will help execute campaigns that drive enrollment and improve retention across Stride's portfolio of programs while building a deep understanding of our customer audiences. You will partner closely with Marketing, School Operations, and other cross-functional teams. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together.

Your role is to help ensure prospective and existing customers are aware of, understand, and realize value from what we offer, supporting Stride's overall goals.

Responsibilities

• Support go-to-market launches from planning through execution
• Develop campaign assets including messaging briefs, emails, landing pages, and sales enablement materials
• Coordinate work across Creative, Demand Generation, School Operations, Enrollment, and Product
• Analyze campaign performance and recommend improvements
• Conduct competitive and customer research
• Help document messaging and positioning
• Use AI tools responsibly to accelerate research, drafting, and analysis
• Become a trusted expert on assigned programs

Requirements

• 1–2 years of marketing experience
• Equivalent combination of education and experience
• Ability to manage multiple priorities on a daily basis, with support from manager as needed
• Highly organized, detail-oriented, and consistently meets deadlines
• Strong growth mindset with the ability to receive feedback and demonstrate continued growth
• Ability to travel up to 10% of the time (e.g., school board meetings, video shoots, team-building events)
• Ability to successfully complete a required background check

Preferred Qualifications

• Strong analytical and problem-solving skills, with a willingness to develop strategic thinking over time
• Solid presentation skills, including comfort using standard presentation and collaboration tools
• Strong interpersonal skills with the ability to build effective working relationships across teams
• Ability to work both independently and within a team-oriented environment
• Strong written and verbal communication skills
• Exposure to marketing metrics through work, coursework, or internships, with an eagerness to learn how to measure and optimize campaign performance
• Commitment to high-quality work and ownership of individual deliverables
• Product marketing, brand management, or related cross-functional experience
• EdTech experience
• Comfort using AI tools to support research, drafting, and analysis

What Success Looks Like After One Year

• Owns end-to-end execution of at least one launch with minimal oversight, from messaging brief through post-launch analysis, coordinating Creative, Demand Generation, School Operations, and Enrollment independently
• Is recognized as the go-to expert for one to two products or programs, providing messaging and positioning guidance to cross-functional partners
• Delivers campaign performance analysis with clear, actionable recommendations, with at least one recommendation implemented and demonstrating measurable impact
• Builds strong working relationships across Marketing, Academic Services, School Operations, and CCTS, becoming a trusted cross-functional partner
• Independently delivers high-quality campaign assets, including emails, landing pages, and sales enablement materials, that require minimal revisions before launch

Pay

We anticipate the salary range to be $41,865.00 to $84,111. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual’s compensation can vary based on several factors including geographic location, experience, training, education, and local market conditions.

Benefits

Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.