Product Marketing Associate

Position Overview

We are looking for a smart, driven, and inquisitive product marketing professional to plan, develop and execute launch strategies that support OpenEye’s product initiatives.

Responsibilities

• Develops product positioning content, marketing messaging, supporting resources and sales enablement tools to ensure the successful launch of new products and features.
• Formulates the go-to-market strategy for key products and features considering available data and insights, competitive landscape, and OpenEye positioning.
• Articulates how OpenEye technology is different, and the problems the company helps customers solve for internal and external audiences.
• Understands technical products and software specifications with the ability to translate them into meaningful benefits for impacted audiences.
• Acts as the Voice of the Customer champion; collects feedback from customer-facing teams to inform new product positioning as well as to evaluate past product launches.
• Drives internal consensus and review of key assets to guarantee milestones and delivery dates are met.
• Communicates launch plans and available resources effectively across the organization to ensure all internal teams are informed and prepared.

Requirements

• 3-5 years of related Product Marketing experience, preferably within a technology company
• Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration, or a related field
• Graphic Design experience and familiarity with PowerPoint, InDesign, & Photoshop
• Extensive writing experience in crafting compelling positioning, marketing, and sales content
• Excellent written and verbal communication skills with experience working with and communicating to different roles and teams across an organization
• Detail oriented with the ability to work on multiple projects simultaneously in a collaborative, fast-paced environment
• A quantitative and analytical aptitude and a desire to make data-driven decisions
• Passion for new technologies, innovative thinking and working in fast-moving markets