Product Marketing Associate

Middesk · San Francisco, CA · 1 mo ago

HybridMarketingFull-time

We're looking for a Product Marketing Associate to support and execute product marketing initiatives across the full GTM lifecycle.

This is a great role for someone who's ready to own real work, not just assist on it, and grow their craft in a fast-moving environment.

Positioning and messaging for our business identity products across key segments including fintechs, lenders, enterprise financial services, and marketplaces
Go-to-market execution for new product and feature launches, from coordinating across teams to hitting milestones from beta through release
Sales enablement materials including pitch decks, one-pagers, and competitive battle cards that help the sales team move deals forward
Competitive intelligence tracking to keep our frameworks current and our team equipped to win
Customer research in partnership with senior teammates – interviews, feedback synthesis, and usage data – that sharpens our messaging and informs GTM decisions
Distribution of product stories and Middesk's point of view in market, in coordination with the broader marketing team

3+ years in product marketing, content marketing, or a related B2B marketing role
Hands-on experience with AI-enabled marketing workflows, and genuine curiosity about how AI is changing the way buyers discover and evaluate products
Familiarity with GTM launch execution, sales enablement, or competitive positioning
Strong written communication skills and an instinct for translating complex products into clear, audience-ready messaging
High ownership mentality – you follow through, communicate proactively, and care about the outcome, not just the task
Comfortable operating with some ambiguity and motivated by building rather than inheriting
Collaborative by default, with a track record of working well across sales, product, and marketing teams

Nice-To-Have:

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