Product Marketing Associate

About the role

Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us.

Responsibilities

• Identify opportunities to apply AI tools to streamline and automate market analysis, competitive monitoring, tender tracking, VOC synthesis, and content creation.
• Build and maintain prompts, templates, and lightweight workflows that scale the team's output and improve speed-to-insight.
• Share AI best practices with the broader product marketing team and continuously evaluate new tools and capabilities.
• Develop and maintain market overviews across NAM, EMEA, and APAC.
• Track regulatory trends across all markets and industries Itron serves; summarize implications for the business in clear, concise briefs.
• Maintain up-to-date competitive intelligence, build and refresh battlecards, teardown summaries, and positioning comparisons for use by sales and product management.
• Plan and execute VOC activities including surveys, customer interviews, advisory boards, webinar polling, and LinkedIn polls. Synthesize VOC findings into slide-ready insights for product roadmap, marketing strategy, and executive reporting.
• Support product managers and senior product marketing managers on global and regional GTM launches: contribute to value propositions, segmentation, messaging, collateral, and launch checklists.
• Track launch milestones, KPIs, and post-launch performance; flag risks and recommend course corrections.
• Create and maintain sales enablement collateral — brochures, one-pagers, battlecards, training decks, FAQs, and playbooks — that translate technical features into clear customer value.
• Coordinate with sales enablement and regional sales teams to ensure materials are accessible, current, and used.
• Produce quarterly Marketing, VOC, and Wins/Losses reports; surface trends, learnings, and recommendations.
• Conduct tender analysis: track key utility tenders, record outcomes, identify patterns, and feed insights back into GTM and competitive planning.
• May lead and/or coordinate small team efforts; builds productive internal/external working relationships.
• Supports ad hoc business requests: identifies trends, collects information, and provides analysis and deliverables (documents, presentations, training).
• Creates and updates promotional content related to Itron's products and uploads to SharePoint, itron.com, and other appropriate channels.
• May support planning and execution of internal/external events and participate as needed.

Qualifications

• 0-3 years of related experience, including internships, in product marketing, market research, competitive intelligence, or marketing communications.
• Bachelor’s degree in Marketing, Business, Communications, or a related field — or equivalent experience.
• Experience using AI tools such as Copilot, ChatGPT, Gemini, or similar technologies to support research, analysis, content creation, or productivity.
• A willingness to learn and apply new AI tools and approaches is essential.
• Strong analytical skills with the ability to turn data into clear, actionable insights.
• Proficiency in PowerPoint, Word, Excel, SharePoint, and Teams; experience with Qualtrics or similar survey tools a plus.