Product Marketing Associate

Key Responsibilities

• Aid in the planning, creation, and execution of marketing initiatives across digital and traditional channels.
• Manage and support social media content creation, scheduling, and tracking to grow and maintain a consistent brand presence.
• Support email marketing campaigns, including design, content development, and performance tracking.
• Ensure brand guidelines and messaging are consistently applied across all marketing materials and communication channels.
• Provide support for event coordination, including tradeshows, marketing events, and other promotional activities to enhance brand visibility and generate leads.
• Collaborate closely with the Marketing and Product Management teams to develop effective marketing materials such as social media graphics, emails, flyers, catalogs, and promotional assets.
• Play a key support role in product launches and ongoing promotional efforts.
• Assist with special projects as needed, including market research, analytics, campaign tracking, and reporting.
• Track and analyze performance of social, digital, and other marketing campaigns and share insights with the team.
• Stay current on marketing trends, social media best practices, and emerging tools and platforms.

Qualifications

• Bachelor’s degree is strongly preferred (Marketing, Communications, Business, or a related field).
• Prior experience in a marketing role with a strong focus on digital and social media marketing.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign required).
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software and tools is advantageous.
• Graphic design experience, with the ability to create visually engaging social posts, emails, and print materials.
• Experience with email marketing platforms and social media management tools.
• Familiarity with SAP is a plus, but not required.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration skills.
• Self-motivated, adaptable, and eager to learn and take on new challenges.
• Creative thinker who brings fresh ideas and is willing to try new approaches.