Product Manager - Upstream (Hip/Knee)

About the Role

Within our hip/knee joint team, you will identify market trends, issues, and the competitive environment, and form strategic plans for product brands or sub-segments. You will lead the effort to initiate new product strategies, supporting existing brands and creating new products. You will evaluate the needs of product marketing and sales personnel on a global basis and initiate strategies that meet regional and worldwide requirements.

Responsibilities

• Lead the marketing development effort to bring new products from concept through commercialization, including market exit.
• Actively participate in assigned project teams.
• Acquire product information through market research and regional input to ensure projects meet the needs of the intended markets.
• Work across multiple internal and external groups such as design, packaging and labeling, regulatory claims, surgical technique generation, advertising, and sales force education.
• Maintain a high level of product category knowledge through staying current in published information, regional market contacts, surgeon interaction, and industry educational meetings.
• Own major brands and/or sub-segments of the portfolio.
• Cultivate strategy at the brand and/or sub-segment level and ensure execution of key strategies.
• Interact closely with Marcom teams to define clear messaging for the brands/sub-segments.
• Define clinical evidence plans with the clinical strategic lead for the brands and/or sub-segments.

Qualifications

• B.A./B.S. required, preferably including formal studies in Business or Engineering.
• 6-8 years of marketing experience required; prior internship/co-op within medical device preferred.
• Familiarity with Zimmer Biomet products, procedures, and promotions preferred.
• Orthopaedic experience is preferred.
• Experience in both Sales and Commercial Marketing is preferred.

Skills

• Use knowledge of existing products, new developments, and market needs to formulate strategic and creative marketing plans.
• Develop a firm understanding of financial trends and performance in specific brand lines.
• Prepare forecasts and identify market shifts and threats.
• Use and understand technical medical language to interact with internal and external customers, translating it into business terms.
• Assess brand viability relative to existing products with new product offerings to enhance the overall brand.
• Champion the brand through a comprehensive understanding of customer and end-user needs and product positioning relative to the competition.
• Build and maintain long-term relationships with high-level surgical consultants, key strategic customers, and regional sales teams to promote and support the Zimmer brands.

Physical Requirements & Travel

Up to 40% travel expected.

Pay

Expected compensation range: $125,000 - $157,000.