Product Manager, Shopper Experience

Responsibilities

• Own the end-to-end strategy and roadmap for Poshmark's lifecycle channels including email, push notifications, promotional placements, and CRM surfaces across buyer, seller, and merchandising audiences
• Translate martech platform capabilities into channel-level features and experiments
• Define and optimize the message surfaces across Poshmark's properties, ensuring channel experiences are coherent, personalized, and conversion-driven
• Work with data and analytics to build segmentation strategies, measure channel performance, and identify growth opportunities across the funnel
• Define and maintain channel health metrics, establishing baselines and owning improvement against them
• Own the product layer for promotional campaigns including discount mechanics, offer construction, audience targeting, and measurement
• Partner with merchandising and the seller team to design CRM-driven promotional programs that serve both sides of the marketplace

Requirements

• 4+ years in a product management or growth role
• Hands-on experience with a customer engagement platform (MoEngage, Braze, Iterable, Salesforce Marketing Cloud, or similar) at a product or implementation level, not just a user level
• Experience integrating a composable CDP (Hightouch, Segment, or similar) with a downstream engagement platform
• Background in email deliverability: domain reputation, list hygiene, ISP relationships, and inbox placement
• Prior work on AI-driven personalization systems, recommendation-based messaging, or predictive audience models
• Track record of running structured experiments across owned channels with proper methodology: experiment sizing, holdout groups, attribution, and incremental lift measurement
• Understanding of the difference between correlation and causation in lifecycle data, and how to design tests that actually answer the question you are asking