Product Manager, Hip Arthroscopy

Main Objective

Plans, organizes, and controls an assigned product line from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives.

Essential Duties And Responsibilities

• Develops new products in conjunction with Marketing, Engineering and Sales Management personnel.
• Participates in overall product strategy, research and development requirements, development, and manufacturing coordination for new and emerging products.
• Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
• Provides technical expertise and training to other departments in support of product development.
• Conducts marketing analysis to develop product definitions.
• Develops and maintains a prioritized list of customer and market requirements for product.
• Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
• Provides financial and technical justification for product selection and definition.
• Prepares product development objectives and schedules for all phases of product development and introduction to market.
• Conducts market research and identifies and tracks market trends in company's industry.
• Produces competitive analysis materials comparing product with its key competitors.
• Identifies partnering opportunities for complementary third-party products to broaden company's product line.
• Participates in key sales situations for the product.
• Maintains communications and contacts to collect and analyze technical, financial, schedule, and sales information for product line.
• Identifies market potential, establishes pricing and market strategies, estimates potential sales, introduces market, distribution/channel issues, and manages mature product through phase-out.
• Provides expertise in particular product area and develops strategies and applicable portions of the company business plan.
• Plans, organizes, and coordinates assigned programs to ensure accomplishment of financial/budgetary goals and optimum allocation of resources.
• Coordinates details of program within the organization with a wide range of functions and individuals.
• Coordinates product introduction and market exploitation with marketing and sales organizations to ensure maximum penetration of market segment.
• Provides continuing product surveillance and management of established product to obtain financial objectives.
• Drives and champions development requirements and ensures that project risk is minimized. Submits reports and status updates to senior management.
• Determines the initial production quantities and twelve month moving forecast.
• Responsible for maintaining communication with the customer to maintain and control project scope as applies to defined design, budget, quality and schedule agreements.
• Provides technical assistance with complex customer issues as well as consulting services to streamline customer internal management processes.
• Confers with project staff to outline/negotiate work plans, assign duties and responsibilities, determine schedules and define scope of authority.
• Reviews/analyzes status reports prepared by the project team personnel and modifies schedules and/or plans as required.
• Makes sure financial activities are being monitored to ensure team compliance to budget parameters.
• Establishes project plans, scope of work and accompanying definitions.
• Prepares technical and financial reviews of the assigned projects and presents information to Senior Managers, business unit management, customer and project team personnel as required.
• Prioritizes staff workloads in order to meet customer needs/objectives in all areas.
• Develops and trains staff to ensure high skill levels.
• Assigns and monitors program staff, providing technical support and direction.
• Establishes operational and project objectives and assignments and delegates assignments to project team.
• Directs and coordinates the activities of project team personnel (engineering, manufacturing, procurement, marketing and quality) to ensure projects progress on schedule and within prescribed budget.
• Performs market analysis, product strategy and research and development.
• Conducts surgeon and sales rep product and procedure training.
• Manages the development stage of the product life cycle.
• Responsible for ensuring that all customer requirements are met including the monitoring of test reports, documentation of instructions, etc.
• Defines promotional activities, publicizing the product through the press, sales force, and alternate distribution channels.
• Establish and maintain relationships with key surgeons.

Required Travel

Up to 25%

Education And Experience

• Bachelor’s degree required; preferably in business, engineering or clinical.
• Master’s degree preferred.
• Five or more years’ experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience OR two years as an Arthrex Associate Product Manager OR two years as a sales representative at an Arthrex Agency required.
• Orthopedic experience is preferred, and hip arthroscopy experience is highly preferred.
• Understanding of all functions involved in development, production, and marketing of product is preferred.