Jobs · Marketing · California

Product Manager Graduate (Content and Service Ads) - 2027 Start

TikTok · San Jose, CA · 1 wk ago
Marketing$123k–$184k/yrFull-time

About the role

The Lead & Service team is part of the Global Monetization Product organization and is responsible for building advertising products for lead & service clients. Our vision is to make our product the leading platform for lead & service marketers to acquire users and provide high-quality services by building products that generate high-quality leads and support unique vertical needs.

Successful candidates must be able to commit to an onboarding date by the end of the year. Candidates can apply to a maximum of two positions and will be considered for jobs in the order they apply.

Responsibilities

  • Conduct a comprehensive and in-depth analysis of global lead generation advertising clients' profiles, develop a profound understanding of the industry ecosystems, and identify pain points faced by clients in verticals like automotive, finance, and local services.
  • Build lead generation tools such as forms and direct messaging to collect high-quality leads for clients.
  • Responsible for the process and functional design of CRM products, defining product roadmaps, writing product requirements documents, and building solid data pipelines.
  • Work with global cross-functional teams to drive the successful implementation of projects from 0 to 1.

Requirements

  • Individuals who are completing or have recently completed a Bachelor's degree in computer science or a related discipline.
  • Able to understand clients' measurement metrics and budget allocation logics, and dig out requirements from the clients' perspective.
  • Focus on achieving tangible outcomes and key performance indicators.
  • Proven ability to think logically and strategically, with some experience in product planning and design that aligns with overarching business goals.
  • Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions. These interactions include leading and participating in meetings conducted in Chinese as well as corresponding in chat or emails.

Pay

The base salary range for this position is $122,574 – $184,000 annually. Compensation may vary outside of this range depending on qualifications, skills, competencies, experience, and location. This role may also be eligible for additional discretionary bonuses, incentives, and restricted stock units.

Benefits

  • Day-one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave.
  • Short-term and long-term disability coverage.
  • Life insurance.
  • Wellbeing benefits.
  • 10 paid holidays per year.
  • 10 paid sick days per year.
  • 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

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