Product Manager- Embryo Options & Digital Integrations

Responsibilities

• Define and align marketing scope, product positioning, and commercial deliverables with overall product strategy
• Partner with Marketing Communications to ensure cohesive branding and messaging across digital platforms and products
• Support ERP/CRM integrations to enable commercial readiness and scalable product deployment
• Collaborate with Commercial teams to develop and execute campaigns that support adoption and revenue targets
• Lead market research and Voice of Customer (VOC) initiatives to identify customer needs, market trends, and product opportunities
• Develop business cases and partner cross-functionally to shape product strategy and investment priorities
• Conduct competitive analysis to inform differentiation and positioning
• Partner on go-to-market strategy, including target segmentation, value proposition, and launch readiness
• Support pricing strategy development and monitor performance across key metrics (ASP, revenue, margin)

Qualifications

• Strong understanding of product management principles and full product lifecycle
• Knowledge of SaaS platforms, digital product ecosystems, and scalable architecture concepts
• Familiarity with system integrations, APIs, and data exchange frameworks
• Understanding of customer experience design and digital workflows
• Working knowledge of healthcare or regulated environments preferred
• Awareness of commercial strategy, including product positioning and growth levers
• Experience: >3 years experience with software product management
• Experience managing integration-heavy products or platform-based solutions
• Proven track record of delivering products from concept through launch and scale
• Experience working cross-functionally in complex, matrixed organizations
• Demonstrated ability to translate business needs into actionable product requirements
• Experience in fertility, healthcare, or related industries preferred