Product Manager, E-Commerce Recommendations

About the Team

TikTok Shop is an innovative, global marketplace that brings together online sellers, buyers, and creators to build a seamless, one-stop shopping experience. The E-commerce Recommendation team lies at the heart of this ecosystem. We leverage cutting-edge AI and machine learning to build personalized, context-aware discovery engines across short videos and livestreams. Our mission is to connect users with products they love, empower creators to maximize their reach, and help merchants scale their business globally.

Responsibilities

• Lead the product roadmap for e-commerce recommendation strategies across short-video and livestream feeds, maximizing discovery efficiency, user engagement, and conversion.
• Deeply understand buyer journeys, creator dynamics, and merchant pain points to design multi-objective recommendation logic that delivers sustainable, long-term value to the ecosystem.
• Collaborate closely with R&D, Machine Learning Engineers, Data Scientists, and Business Operations to translate complex business needs into scalable algorithmic solutions from ideation to launch.
• Iterate and tailor recommendation strategies to local market nuances, accounting for regional consumer behaviors, inventory differences, and cultural preferences across overseas markets.

Qualifications

Minimum Qualifications

• Bachelor degree or above with 1+ years of product management experience.
• Strong quantitative capabilities to define metrics, analyze algorithm performance, run A/B experiments, and derive actionable strategic insights.
• Ability to independently manage end-to-end project lifecycles, drive cross-functional alignment, handle complex matrixed environments, and solve unstructured problems.
• Details oriented, self-driven and curious to learn and work independently in a fast-paced environment.

Preferred Qualifications

• 3+ years of product management experience, ideally in recommendation, search, or advertising strategies.
• Experience in e-commerce, livestreaming, or machine learning applications.

About USDS

TikTok USDS Joint Venture LLC is dedicated to the safety and security of millions of Americans who create, discover, and connect with what they love on the apps we operate. The Joint Venture has been established in compliance with the Executive Order signed by President Trump on September 25, 2025. Our foundation is a comprehensive data privacy and cybersecurity program we operate under defined safeguards to protect national security and secure U.S. user data, apps, and the algorithm. We safeguard the U.S. content ecosystem, holding decision-making authority for trust and safety policies and moderation.

USDS Joint Venture helps ensure Americans can continue to express their creativity, discover new hobbies and interests, and build thriving communities and businesses on a global scale. On-site presence across teams allows the company to operate with greater speed, alignment, and agility — especially in areas like real-time decision-making, team development, and integrated execution. As such, the company is shifting from a hybrid work model to a fully in-person schedule up to 5 days a week.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect — and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy — a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Pay

The base salary range for this position in the selected city is $149,040 - $311,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.

Benefits

• Day one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

Schedule

Fully in-person schedule up to 5 days a week.