Product Manager - Commercialization

About the Role

We are Valicy, a company that creates games and the machines they run on. Our mission is to deliver excellent gaming experiences, treat customers with care, and positively impact lives through a culture of care. Guided by our FIGHTER mindset (Fun, Innovative, Growth, Humble & Passionate, Teamwork, Excellence, Relational), we prioritize how we treat people and the quality of our work.

Responsibilities

• Commercial Launch & Market Entry: Own the commercial transition of products from release readiness to market launch, ensuring coordination with Sales, Marketing, Service/Technical Operations, and other stakeholders. Maintain a Commercial Release Roadmap and establish launch strategies that balance product potential with investment protection.
• New Casino Entry & Portfolio Placement: Recommend game mixes for new casino opportunities using the New Casino Entry Framework. Partner with Sales and customers to determine initial placements, ensuring products have the opportunity to prove performance without unnecessary risk.
• Product Performance & Scaling: Monitor product performance using established metrics and Data/BI insights. Determine scaling strategies based on performance, protecting successful games from oversaturation while giving new games a fair chance to succeed.
• Account & Footprint Expansion: Identify opportunities to expand successful products within existing casino accounts. Partner with Sales to convert performance into additional commercial opportunities, ensuring expansion decisions align with portfolio strategy.
• Installed Unit & Revenue Optimization: Proactively manage installed-unit performance to maximize Fees Per Day (FPD). Identify and address underperforming units through repositioning, conversion, or removal, balancing revenue optimization with customer relationships.
• Underperformance & Conversion Management: Establish processes to identify and address underperforming products and units. Partner with Sales and Service/Technical Operations to execute conversion decisions effectively.
• Cross-Functional Commercial Leadership: Serve as the primary commercial bridge between Product Management and the field. Collaborate with various teams to ensure commercial feedback informs product planning, launches, and market communications.

Key Accountabilities

• Deliberate and coordinated commercial launches.
• Appropriate game mix and property-level placement strategies.
• Disciplined product performance measurement and scaling.
• Responsible casino footprint expansion.
• Proactive installed unit performance management.
• Timely underperformance addressing and conversion.
• Maintaining a credible Commercial Release Roadmap.
• Maximizing long-term product and installed unit value.

Key Deliverables

• Commercial Release Roadmap
• Commercial Launch Plans
• New Casino Entry Game-Mix Recommendations
• Product Performance Reviews
• Casino Footprint Expansion Plans
• Installed Unit Performance Reviews
• Underperformance/Conversion Plans

Success Measures

• Timely and deliberate product launches.
• Strong initial portfolio placement in new casinos.
• Increased number of products reaching sustainable performance.
• Avoided oversaturation of successful products.
• Improved Fees Per Day across the installed base.
• Reduced time underperforming units remain in place.
• Maximized lifetime value of installed units.

Qualifications

• 5-10 years of relevant experience in the Casino Industry.
• 5+ years of experience working as part of a cross-functional team.
• Proven ability to influence cross-functional teams.
• Excellent oral and written communication skills.
• Strong problem identification and solving ability.
• Willingness to travel as needed.

Work Environment

The work environment is typical of a traditional office setting.

Location: Greenville, NC | Department: Casino | Reports To: Director of Product Management | Status: Exempt