Product Manager, AI

About the role

Hims & Hers is redefining wellness and healthcare with a fully integrated consumer, clinician, and pharmacy experience designed for the way patients want to be treated today. You’ll drive the roadmap for how AI shows up in our consumer journeys - guidance, education, adherence, and ongoing health support. This role sits at the intersection of consumer experience, messaging, and provider workflows, requiring someone who can apply AI capabilities towards delightful, trustworthy and high-impact product experiences. You’ll work end-to-end: from shaping product vision and metrics, to partnering with engineering, data science, design, clinical, and operations to ship and iterate.

Responsibilities

• Drive AI projects and roadmaps across key journeys on the patient and messaging experience from 0‑1 concepts to global scale.
• Define clear problem statements, success metrics, and guardrails that balance user value, clinical safety, and business impact (engagement, adherence, LTV, provider throughput).
• Bridge patient and provider experiences, ensuring AI surfaces are coherent across patient interfaces, provider tools and internal workflows.
• Partner with Engineering, Data, and Applied AI teams to turn model capabilities (LLMs, agents, retrieval, personalization systems) into delightful user experiences.
• Design AI systems with safety and trust as first‑class: align with Care Operations, Clinical, and Legal teams to define escalation rules, failure modes, and safeguards.
• Drive experimentation and continuous learning, using A/B tests, cohort analysis, and qualitative research to refine experiences and tune models against real‑world outcomes.
• Champion grounding and truthfulness by integrating structured data, guidelines, and retrieval into AI flows, and by defining bar‑raising evaluation standards for hallucination and safety.
• Work with Operations and Support teams to understand edge cases, failure scenarios, and operational load, folding those insights back into product and system design.
• Communicate clearly and crisply with executive stakeholders, surfacing tradeoffs, risks, and progress across a portfolio of AI initiatives.

Qualifications

• 3+ years of Consumer Product Management experience, with substantive experience building applied AI/ML‑powered or data‑intensive products.
• A track record of shipping high‑quality consumer experiences that drive engagement, retention, and measurable business outcomes.
• Familiarity with LLM‑based systems (prompting, evaluation, retrieval, tools/agents, reinforcement or feedback loops).
• Strong product sense for consumer guided experiences (e.g., assistants, flows, onboarding, or habit‑forming products) and how to keep them intuitive, simple and trustworthy.
• Demonstrated ability to define and iterate on metrics, including user‑level (activation, retention), system‑level (goal completion, latency), and safety/quality metrics.
• Background in A/B testing, causal inference, or experimentation platforms for consumer‑facing products.
• Operate with radical accountability: own outcomes end‑to‑end.
• Excellent cross‑functional communication and influence skills that builds trust across disciplines and seniority levels.

Benefits

• Competitive salary & equity compensation for full‑time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats