Product Manager, Ads Format

About the role

Snap Inc. is a technology company focused on the camera as the greatest opportunity to improve how people live and communicate. The Revenue Product team is responsible for driving sustainable revenue growth by improving advertiser performance, expanding demand, and scaling Snap’s monetization capabilities globally.

Responsibilities

• Lead the vision, strategy, development, and launch of our ad formats.
• Identify and prioritize new ways to drive intentful interactions with ads on Snapchat.
• Ideate net new advertising experiences that delight both advertisers and Snapchatters.
• Integrate quantitative and qualitative information into product requirements.
• Define and analyze metrics that inform product strategy and prioritization.
• Collaborate with designers, engineers, data scientists, and user researchers to understand patterns and trends and identify new opportunities for growth.
• Work with Engineering, Design, Data Science, Product Marketing, and other teams to build, test, and ship products.

Requirements

• Ability to define vision, strategy, and roadmap for advertising or consumer-facing mobile products.
• Ability to initiate and drive projects from concept to completion with minimal guidance.
• Ability to run and analyze UI-centric A/B tests.
• Knowledge of product-oriented quantitative analysis, including statistical analysis.
• Ability to create innovative products that improve the way people live and communicate.

Qualifications

Minimum Qualifications

• Bachelor’s degree or equivalent years of practical experience.
• 4+ years of experience building and shipping products at a technology company; or a Master’s and 3+ years of relevant experience.

Preferred Qualifications

• Bachelor’s or graduate degree in a technical field (e.g., computer science, engineering) or statistics-related field.
• Hands-on experience across the entire product lifecycle, including defining product needs, prioritization, and pre/post-launch execution.
• Experience working with design teams on developing advertising formats.
• Understanding of machine learning or computer vision to analyze and enhance video-based content.

Schedule

This role follows a “default together” approach, requiring team members to work in an office 4+ days per week.

Benefits

• Paid parental leave.
• Comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation packages that include equity in the form of RSUs, allowing you to share in Snap’s long-term success.

Pay

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be based on job-related skills, experience, qualifications, work location, and market conditions, and may be negotiable within the salary range.

• Zone A (CA, WA, NYC): $173,000–$259,000 annually.
• Zone B: $164,000–$246,000 annually.
• Zone C: $147,000–$220,000 annually.