Product Management Lead - Government Solutions
About the role
This is a key individual-contributor role within the Government Solutions / Equifax Workforce Solutions (EWS) organization, the fastest-growing business unit at Equifax. The Product Management Lead balances short-term execution priorities with long-term growth strategies across Local, State, and Federal Government markets. The position is highly market- and customer-driven, collaborating across pricing, product marketing, sales, market strategy, finance, operations, and technology to address government market and client needs identified through industry strategies.
You will work with Government Vertical Market Teams to understand the market, competitive offerings, define strategic priorities, and execute product initiatives (existing bundles, enhancements, and new innovations) that meet local, state, and federal government needs. The role requires internal and external thought leadership and the ability to drive initiatives to execution in a highly matrixed organization.
This position does not offer immigration sponsorship (current or future), including H4, H1B transfer, or F-1 STEM OPT extension support.
Responsibilities
- Discover opportunities in local, state, and federal government markets by interviewing current and prospective customers and validating urgent problems to demonstrate their pervasiveness.
- Map needs within government markets and analyze segments to actively pursue, ensuring targeted segments are large enough to support current and future business.
- Perform objective analysis of potential market opportunities to provide a basis for investment, including financial modeling and risk quantification.
- Assist in long-term planning and product diversification.
- Determine optimal channels (web UI, batch, API) aligned with market buying preferences.
- Collaborate across functions to rapidly deliver new or enhanced solutions to market.
- Make quick, effective decisions considering competing forces to meet deadlines and drive revenue.
- Provide inputs for positioning, value propositions, and challenger-based messaging to differentiate solutions.
- Monitor and analyze key performance indicators (KPIs) with Sales, Finance, and Data & Analytics to assess solution performance, operational impact, and profitability; recommend adjustments as needed.
- Serve as a subject matter expert and thought leader for strategic direction in webinars, whitepapers, conference engagements, case studies, and other marketing initiatives.
- Understand how clients use solutions (delivery, onboarding, experience) and collaborate with Portfolio Marketing to develop and maintain key buyer and user personas.
- Understand the buying process for government markets.
Requirements
- Bachelor’s Degree.
- 7+ years of experience in a B2B product management or related role in a complex business environment, including go-to-market strategy development.
- 2+ years of experience with the policies and processes of Local, State, and/or Federal Government markets (e.g., Government Benefit Programs).
- 2+ years of experience in analytical skills, including quantitative and qualitative analysis of product concepts, market opportunities, and competitive threats.
Qualifications (Preferred)
- Master’s Degree.
- Experience in the technology and/or data industries or working with technology/data-related products and services.
- Experience working in a matrix environment.
- Track record of delivering high-quality projects on time in fast-paced or rapidly changing environments.
- Ability to autonomously influence and collaborate with Marketing, Data & Analytics, Technology, and Sales teams.
- Knowledge of consumer information verification methodologies for Government Benefits eligibility.
- Solution-oriented mindset to understand customer problems and identify solutions.
- Experience working with state and/or federal agencies (e.g., Medicaid, SNAP, FNS, CMS).
- Ability to adapt to new, changing, or ambiguous situations, including different management styles, methods, systems, and procedures.