Product Management, Director, Mobile App Channel (Marketing Cloud)

About the role

The Role: Lead Product Management for Salesforce Marketing Cloud's Mobile App Channel.

Responsibilities

• Set the direction for the Mobile App product, defining its vision for the next 1-3-5 years.
• Develop requirements and take features to market.
• Build a roadmap that stays ahead of the competition.
• Partner externally with mobile OS providers and technology partners to unlock new capabilities and deepen the feature set.
• Ship great products by prioritizing what to build, working with engineering to deliver it, and measuring its performance for customers.
• Lead the AI strategy for Mobile App Experiences space across Salesforce, driving conversations and AI-driven experiences within the mobile app.
• Stay on top of changes in mobile, new OS releases, SDK updates, privacy shifts, and competitor actions.
• Talk to customers and drive adoption, understanding their needs and frustrations, and finding ways to make their lives easier.

Requirements

• 5+ years in product management, with at least 3 years leading other PM in a non-people leadership role.
• Understanding of the mobile device and OS landscape (iOS, Android, app store rules, platform changes).
• Hands-on experience with mobile app product management and design including adoption and communication strategies.
• Experience with mobile wallet (Apple Wallet, Google Wallet) or Live Activities.
• Knowledge of behavioral event tracking and how it drives personalization.
• Experience building or managing products at a platform/ecosystem level (APIs, SDKs, developer tools).
• Experience in a fast-moving enterprise SaaS environment.

Qualifications

• Related technical degree required.
• Able to travel up to 25%, including internationally (for release planning, customer engagements/events).

Skills

• Fluency using Claude and other AI tools to create competitive analysis, rapid prototypes, requirements, and documents.
• Ability to explain complex technical ideas in simple terms to customers, executives, and cross-functional teams.
• Experience shipping products that customers love.

Benefits

• Time off programs.
• Medical, dental, vision, mental health support.
• Paid parental leave.
• Life and disability insurance.
• 401(k).
• Employee stock purchasing program.

Pay

$197,300 - $313,700 annually.

Schedule

Hybrid work environment based in Seattle, WA.