Product Experiences Lead

Meta delivers 100,000+ product experiences a year across Reality Labs hardware, Meta's Family of Apps and AI, ranging from tentpole moments like Connect, CES, and Cannes Lions to executive briefings, VIP activations, and retail. Demand for Meta products continues to grow fast, and the work is more complex than ever, with more products, more audiences, and a higher bar for every touchpoint.We're looking for an experienced, hands-on individual contributor to own how those experiences get built and delivered. This role reports to the Head of Product Experiences. About two-thirds of this role involves leading the implementation of product experiences across events, activations, and demos. The remaining third focuses on building and optimizing the systems that help the program scale, including training, measurement and insights.We want a systems and process thinker who is just as comfortable on the event floor. You'll be in the room making the experience land, and you'll make sure the next one is better because of the systems you've built. Product Experiences Lead Responsibilities: Own end-to-end delivery of a selection of Global Product Experiences programs, in partnership with peers on the team, across tentpole events, activations, executive/VIP demos and always-on demo programs, starting from scoping and planning through on-site execution and post-event wrap-upTranslate product priorities and audience goals into the demo footprint: flows, stations, staffing plans, hardware and prototype device readiness, and run of showAct as site lead on high-profile programs, directing Product Experience Specialists (PES), contingent workers and agency/vendor partners on the groundLead workstreams across scheduling, logistics, and communications, and keep cross-functional partners (event leads, Product Marketing Managers, Product & Engineering, Creative Technology, Operations) aligned on scope, timelines, and decisions. Manage vendor and agency partners against clear scopes, quality standards, and budgets. Scope and define new programs and strategic projects, and communicate status, risks, and recommendations crisply to senior leadershipDesign for the audience. A developer demo, a consumer activation, and a policy dinner should each feel different. Translate product priorities and audience goals into flows, stations, staffing plans, hardware and prototype device readiness, and run of show. Write the experience brief for each program - the handshake document that aligns event leads, specialists, content, and physical setup around the audience and the product storyDesign operational frameworks and oversee internal teams, contingent workers, and vendor partners to sustain and scale themTraining: Own the training and readiness system for a global PES workforce of over 200 specialists, including audience-segmented demo scripts, certification standards, and a training calendar that stays ahead of product launches and event schedulesMeasurement insights: Leverage the metrics that matter (demo quality, satisfaction, consideration, throughput) to run consistent post-event reportingturn field insights into changes to scripts, flows, staffing, and into input for product teams' useOperating systems: Optimize the intake, prioritization, roster, and reporting workflows that let the team scale efficiently, using AI and automation as the default approach rather than an afterthoughtRun a disciplined debrief loop so that learnings from every program are captured and deployed into the next oneBuild AI-native systems and shape the AI experienceAI-native operations: Redesign workflows with AI as the foundation, not a layer on top - AI-assisted script drafting from product briefs, roster intelligence that matches certified specialists to the right events, and automated post-event reporting. The goal is to have workflows that wouldn't exist without AI Minimum Qualifications: 6+ years of experience in program management, operations, strategy, or experiential/event production, ideally in consumer tech or hardwareA track record of leading the delivery of high-profile initiatives from concept through on-site executionSystems and process background: a proven track record designing, building and scaling operational systems, such as training and certification programs, intake and prioritization workflows, measurement frameworks or reporting, that measurably improved quality, speed or efficiencyExperience directing distributed teams, agencies and vendors across multiple regionsExperience influencing senior cross-functional partners and communicating to executive audiencesHands-on experience building AI-powered or automated workflows that changed how a team operatesAbility to travel 25–30%, including on-site event leadership Preferred Qualifications: Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Experience designing AI-powered or automated workflows specifically within experiential or event operations contextsDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience defining metrics and turning data into program changesDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesExperience managing prototype hardware and technical demo flows with Product & Engineering teamsFamiliarity with Meta's product ecosystem (AI glasses, Meta VR, Meta AI) About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com. $145,000/year to $205,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.