Product Director, Reach

Role Summary and Responsibilities

Lead the 0-to-1 build of the Reach platform, from defining and validating personas through customer discovery to a pilot launch in Fall 2027.

Ensure requirements trace to validated customer problems, keeping scope disciplined and pilot-ready.

Build the value proposition and right-to-win narrative for the platform, and gain leadership sign-off ahead of pilot.

Own the next-generation CogAT assessment platform build end-to-end, from requirements through pilot and full 2028 launch.

Partner with Product Marketing on go-to-market planning and positioning — providing customer and problem input, without owning GTM strategy or execution.

Partner with the Senior Director of Product to finalize pricing and packaging.

Set the 2-3 year roadmap for the Reach platform, including the next-iteration platform build strategy for the Iowa Assessments.

Partner with Research and Content teams on content requirements, and with Engineering on platform/architecture requirements.

Hold cross-functional teams accountable to milestones, and sequence competing priorities across the Reach build, CogAT relaunch, and Iowa roadmap.

Manage and develop a Senior Product Manager while staying hands-on in core product work.

Deliver monthly written and live updates to stakeholders and executive leadership covering progress, risks, and decisions needed.

Define and track leading indicators of platform health (e.g., activation rate, time-to-integrate, support volume), distinct from revenue.

Partner with CX and Sales on enablement and training ahead of launch — does not own the sales-facing narrative.

Requirements

• Must have 8+ years in product management, with demonstrated tenure at prior companies (not a pattern of short stints).
• Must have taken a product from 0-to-1 — built and successfully launched a piece of software from concept to market.
• Must have prior experience at the Senior Product Manager or Director level.
• Must have experience managing or mentoring product talent (1-3 direct reports) and building an execution team.
• Strong technical fluency — able to hold a real conversation with engineering about architecture tradeoffs and translate them clearly for non-technical stakeholders.
• Must have experience partnering with (not owning) GTM, sales, and marketing functions.
• Must have made build/buy/partner calls before and can explain how the decision shifts with 2x or 0.5x the budget.
• Must have executive presence — able to present to and earn buy-in from senior leadership.
• Proficiency with Jira, Asana, and Tableau.

Qualifications

• Executive presence — able to present to and earn buy-in from senior leadership.
• Must have experience building a platform or product from early-stage concept through launch in a high-growth or transformation environment.
• Must have familiarity with evaluating API/developer experience — documentation, versioning, backward compatibility.
• MBA or advanced degree in a related field preferred.