Product Director, Channel Innovation and Execution, CAPLYTA

About the role

Johnson & Johnson is recruiting for a Product Director, Channel Innovation & Execution, CAPLYTA, located in Titusville NJ.

Responsibilities

• Own telehealth strategy development, including design and deployment of marketing tactics aligned to broader brand strategy and direct-to-patient efforts
• Lead telepsychiatry program launch and execution, including end-to-end development, account management, and ongoing optimization to drive channel performance
• Identify, pilot, and scale innovative marketing tactics and partnerships across the mental health ecosystem using a test-and-learn, data-driven approach
• Explore and prioritize additional innovative channel opportunities that can fuel further CAPLYTA performance
• Partner with the Strategic Customer Group (SCG) to shape and execute digital pharmacy and fulfillment strategies
• Identify and unlock growth opportunities across digital pharmacy channels, aligned with access, adherence, and patient experience objectives
• Execute advisory boards, market research, and analytics initiatives to generate actionable insights that inform telehealth and digital pharmacy strategy
• Define success metrics and track performance to drive continuous improvement and demonstrate impact
• Contribute to a high-performing, collaborative team environment

Qualifications

• A minimum of a Bachelor's degree is required
• Minimum of 5–7 years of relevant experience, including pharmaceutical or healthcare industry experience is required
• Experience in Sales, Marketing, Market Access, or Managed Care strongly preferred
• Neuroscience or mental health experience preferred
• Strategic and innovative thinker with a results-oriented, test-and-learn mindset
• Strong ability to collaborate cross-functionally and influence without direct authority
• Proven marketing experience with strong project management and communication skills, including executive-level presentations
• Demonstrated ability to manage multiple priorities, agencies, and external partners in a fast-paced environment
• Proactive, team-oriented, and comfortable operating in evolving and ambiguous environments