Product Director
Product Strategy & Execution
Develop and execute product line strategies that align with organizational goals and sales initiatives.
Manage lifecycle planning, portfolio positioning, and cross-selling initiatives for assigned products.
Monitor industry trends, customer needs, and competitor offerings to adjust positioning and strategy.
Led strategy and execution for a portfolio of industrial instrumentation products, ensuring alignment with company growth objectives.
Identify opportunities to expand instrumentation offerings and strengthen position with key vendor partners.
Manufacturer & Supplier Relations
Own day-to-day relationships with assigned manufacturers and suppliers.
Negotiate pricing, programs, rebates, and marketing funds to optimize value and margin.
Collaborate with key vendors on joint business planning, with a focus on driving adoption and market share across instrumentation categories.
Attend distributor meetings hosted by our key vendors to represent Kele Industrial Automation.
Sales Enablement & Support
Partner with the sales team to provide product training, resources, and expertise that drive revenue.
Serve as the product subject matter expert (SME) to support opportunity development and customer acquisition.
Collaborate with sales leadership to identify and close product-related performance gaps.
Partner closely with field sales teams on customer engagements, including joint sales calls and application-based solution development.
Provide guidance on product selection for a wide range of industrial applications, supporting customers across diverse end markets.
Serve as a key resource for complex instrumentation opportunities, helping translate customer requirements into effective solutions.
Product Marketing & Promotion
Work with the marketing team to support the development and execution of campaigns for assigned product lines.
Contribute to content creation, promotional strategies, and messaging to elevate product awareness and demand.
Participate in trade shows, webinars, and events as a product representative.
Inventory, Pricing & Profitability
Collaborate with operations and finance to manage inventory planning, turnover, and supplier performance.
Establish and maintain competitive pricing models that support gross margin targets.
Monitor product performance metrics and adjust programs to improve financial outcomes.
Training & Knowledge Development
Conduct product training sessions for internal sales teams and external customers as needed.
Develop tools, guides, and resources to enable team proficiency and confidence in product-related discussions.
Lead the development of foundational industrial instrumentation training as part of onboarding for new sales team members.
Deliver ongoing education to improve sales team competency across core instrumentation categories and applications.
Establish standardized training materials and programs to ensure consistent knowledge across the organization.
Process & Operational Excellence
Maintain accurate product data and documentation across internal systems (ERP, CRM, PIM)
Ensure adherence to standardized processes for product launches, supplier onboarding, and marketing execution
Provide input into operational improvements and best practices for product management.