Product/Channel Marketing Manager
Position Summary
As the Product/Channel Marketing Manager at TCW, you will lead how the firm positions and brings its investment capabilities to market across asset classes and client channels. You will serve as a senior partner to Sales, Product Strategy, Investments, Compliance, and Marketing, ensuring that TCW’s most important commercial priorities translate into clear, compelling, and effective client-facing materials. This is a highly collaborative, high-impact role within a lean and fast-moving organization.
Company Overview
TCW is a privately held, global asset manager with more than 50 years of experience across fixed income, public equity, and alternative credit. As an investment-led firm and trusted financing partner, we invest with intention—focusing only where we have a discernible and repeatable edge. Guided by disciplined decision-making, deep research, and a high-conviction approach, we build carefully curated portfolios designed to deliver lasting advantage for our clients across market cycles.
Essential Duties
- Serve as the central point of coordination across Sales, Product Strategy, Investments, Compliance, and Marketing
- Set overall product marketing priorities aligned to the firm’s highest-impact commercial objectives
- Develop and maintain clear prioritization frameworks and workflows to manage demand across teams
- Ensure marketing resources are focused on initiatives that support revenue generation and strategic growth
- Provide thoughtful pushback when needed to maintain focus, quality, and effectiveness
- Partnership with Sales
- Act as a close partner to Sales leadership and sales teams, with a strong understanding of how clients engage with content
- Translate investment strategies into clear, concise, and actionable messaging
- Apply a practical lens to all materials, ensuring content is usable and relevant in real client conversations
- Support sales enablement efforts including presentations, campaigns, events, and client facing materials
- Messaging, Positioning & Content Quality
- Elevate the overall quality, consistency, and differentiation of TCW’s client-facing materials
- Ensure content is accurate, creative, compliant, and competitive, while also engaging and clearly positioned
- Unify messaging across teams so outputs reflect a cohesive TCW voice rather than fragmented inputs
- Partner with creative and marketing teams to modernize storytelling and presentation standards
- Content Development & Thought Leadership
- Work closely with investment teams, product specialists, and internal and external writers to develop high-quality content
- Translate complex and technical inputs into client-friendly narratives
- Identify content gaps based on sales needs and market priorities and drive creation accordingly
- Establish a sustainable and repeatable approach to thought leadership and campaign content
- Process & Operating Discipline
- Establish efficient, scalable processes for content development, review, and approvals
- Improve coordination across teams, including compliance, to support predictable timelines and delivery
- Increase transparency and operating discipline across marketing workflows in a resource-constrained environment
- Collaboration Across Marketing Functions
- Partner with digital, social, and campaign teams to ensure content is effectively distributed and activated
- Maximize the impact of existing tools and platforms through better prioritization and content strategy
Required Qualifications
- Minimum of 10 years’ experience in product marketing, sales enablement, or related roles within asset management or financial services
- Familiarity with fixed income, equities, alternatives, and multi-asset strategies
- Experience supporting wealth and/or intermediary distribution
- Experience working with a wide range of investment vehicles including mutual funds, ETFs, SMAs, and partnerships
- Experience operating effectively in lean, fast-paced organizations
- Professional Skills Qualifications
- Strong commercial judgment and an understanding of what drives sales outcomes
- Ability to prioritize effectively and manage competing demands
- Hands-on, execution-oriented leadership style
- Ability to build strong relationships with sales, investment, and senior stakeholders
- Excellent written and verbal communication skills
- Strong instinct for effective content and messaging
- Experience in creating unique, differentiated and impactful marketing materials
Desired Qualifications
- Experience bridging product strategy and marketing
- Exposure to building or scaling messaging frameworks or content platforms
- Prior experience in a client-facing or sales role (e.g., internal wholesaler or product specialist)
Estimated Compensation
For CA/NY based position, the base salary range is $220k-$250k. This represents base salary range only. Other Compensation: In addition to the base salary, this position will be eligible to be considered for an annual discretionary bonus. Benefits: Eligible for TCW’s comprehensive benefits package.