Product and Design Lead

About the role

Within Aeroflow, the Canopie team is a specialized business unit focused on maternal and perinatal health. We are a small, cross-functional team, spanning clinical operations, engineering, marketing, and strategy, building a digital health platform that supports expecting and new mothers through evidence-based mental and physical health programs.

Responsibilities

• Set and continuously reprioritize the Canopie product roadmap, running tests and iterating across onboarding, engagement, clinical workflows, and partner needs, and being accountable for product decisions.
• Define success in outcome terms - activation, engagement depth, clinical monitoring and engagement, retention - and move those numbers through product and design decisions, not feature volume.
• Keep leadership continuously informed - maintain a proactive decision and progress rhythm with the VP of Maternal Health so priorities and trade-offs stay visible and aligned.
• Hold the line on ethical engagement: lift activation and retention through trust and a genuinely better experience. This population is vulnerable and the experience has to earn its engagement.
• Own the full design lifecycle from discovery and user research to wireframes, high-fidelity mockups, and production-ready specs for the Canopie product suite.
• Lead UX research with members (pregnant and postpartum women), clinicians, and health plan partners to continuously surface insights and validate design decisions.
• Own and maintain the Canopie design system, ensuring visual and interaction consistency across mobile (iOS/Android) and web platforms (web app and website).
• Translate clinical program requirements and partner needs into intuitive, accessible user experiences that balance engagement with health outcomes.
• Partner closely with engineering to ensure designs are implemented with fidelity; provide clear, annotated specs and be hands-on during QA.
• Support B2B deliverables including partner-facing dashboards, reporting tools, and sales demo materials in close collaboration with the Head of Marketing and Engagement.
• Translate rough product ideas and stakeholder feedback into clear, detailed requirements and acceptance criteria.
• Write and maintain user stories, ensuring each captures the user need, context, and definition of done.
• Partner closely with engineering during refinement to clarify requirements, resolve ambiguity, and right-size scope.
• Own and prioritize the product backlog, balancing user impact, business value, and technical dependencies.
• Facilitate trade-off conversations between design intent, engineering effort, and delivery timelines.

Requirements

• 6+ years building digital products end to end, including 3+ years owning roadmap and prioritization decisions - not just executing someone else’s.
• A strong product-design portfolio demonstrating that ownership in practice - complex digital products across mobile and responsive web, taken from concept to shipped - ideally in a startup or small team environment.
• Background working in or alongside clinical teams, with the ability to translate clinical logic into user-facing flows.
• Exceptional visual design skills–typography, color, layout, iconography–with a clear and distinctive aesthetic sensibility building upon and elevating Canopie’s existing design framework.
• Strong experience designing for mobile (iOS/Android) and responsive web; fluency in platform conventions and accessibility standards.
• Experience in digital health, clinical technology, or a consumer health product where user trust, engagement, and outcomes were core design considerations.
• Proficiency in Figma, including component libraries, auto-layout, and design system management.
• Experience conducting and synthesizing user research (interviews, usability testing, surveys) to inform design decisions.
• Understanding of HIPAA-compliant product environments and sensitivity to designing for vulnerable populations.
• Demonstrated experience writing user stories and managing a product backlog using tools like Linear, Jira, or similar.

Skills For Success

• Strong prioritization and ownership - you can weigh competing programs, make the trade-offs explicit, and bring a clear recommendation the team can get behind.
• Communicates proactively - keeps leadership and the team in the loop on decisions and progress, so priorities stay aligned and there are no surprises.
• Extraordinary visual design craft: you produce work that is polished, intentional, and immediately distinguishable from templated defaults.
• Obsession with user experience: you think in flows, edge cases, and emotional states, not just screens.
• Strong design systems thinking: you build for consistency and scale, not just the current feature.
• Comfort working in ambiguity on a small team, where priorities shift and resourcefulness matters.
• Ability to synthesize clinical, commercial, and user needs into a single coherent design direction.
• Highly proactive and self-directed: everyone on our team manages their own workload, flag risks and opportunities early, and drives work forward without being asked.
• Clear and confident communicator who can present design rationale to clinical, engineering, and executive stakeholders.
• Ability to move fluidly between high-level strategy and detailed execution - comfortable writing a user story as readily as shaping a product vision.
• Strong written communication skills, with a knack for turning ambiguous ideas into structured, actionable requirements.
• Experience collaborating directly with engineering teams in an agile environment, including backlog grooming and sprint planning.

Pay

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent / 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!

Schedule

Flexible schedule to accommodate the needs of the role and the team.