Product Analytics Manager

Key Responsibilities

• Define and track product KPIs across the user lifecycle, including feature adoption, conversion and engagement
• Analyze cross-platform user behavior (web, mobile, CTV) to identify opportunities to improve discovery and conversion
• Partner with Product to evaluate feature performance and prioritize enhancements
• Identify friction points in user journeys and recommend solutions to improve conversion and revenue
• Collaborate cross-functionally to support and execute conversion-focused initiatives
• Design and analyze A/B tests to optimize product experiences and improve purchase completion
• Develop dashboards and reporting to monitor product performance and funnel metrics
• Leverage Adobe Analytics and large-scale behavioral datasets (via SQL) to generate actionable insights on user engagement, content performance, and conversion
• Collaborate with Data Engineering and Data Implementation teams to improve tracking, data quality, and analytics reliability
• Present insights and recommendations to inform product strategy

Qualifications

• 5+ years of experience in product analytics, preferably within media, entertainment, streaming or digital commerce
• Strong hands-on experience with Adobe Analytics (required)
• Advanced proficiency in SQL for large-scale data analysis (required)
• Experience with cloud data platforms (e.g. Databricks, Snowflake, Redshift)
• Experience analyzing user engagement, content performance, and conversion funnels within subscription or transactional business models
• Proven experience with A/B testing and experimentation frameworks
• Experience with data visualization tools (e.g., Tableau, Looker)
• Strong storytelling skills with the ability to communicate insights to both technical and non-technical audiences