Product Analyst

Overview

Varsity Spirit, a Varsity Brands Company, is the driving force behind spirit for cheer, dance, band, and yearbook. With a commitment to safety and a focus on school leadership, Varsity Spirit impacts over a million athletes annually. The Product Analyst (PA) role supports Yearbook Technology platforms, ensuring clear requirements, operational rigor, and efficient execution.

What You Will Do

• Partner with Product Managers to define and refine requirements for Yearbook Technology platforms.
• Analyze advisor, student, school, and internal user feedback to identify opportunities for product improvements and operational efficiencies.
• Translate business objectives and customer needs into epics, features, user stories, acceptance criteria, and development-ready requirements.
• Support product roadmap planning by providing business analysis, product insights, and delivery readiness recommendations.
• Participate in user acceptance testing and solution validation to ensure delivered functionality meets business and customer expectations.
• Develop a strong understanding of yearbook business processes and serve as a subject matter expert for supported product areas.
• Contribute to continuous improvement efforts related to agile delivery practices, requirements management standards, and cross-functional operating models.

Qualifications

• Knowledge of business requirements gathering, BRD creation, process mapping, and functional documentation.
• Strong organizational and execution management skills with a high degree of ownership and accountability.
• Excellent communication and facilitation skills, with the ability to simplify complex concepts for diverse audiences.
• Advanced Jira administration, configuration, dashboard creation, reporting, and workflow management experience.
• Experience managing and maintaining product backlogs and requirements within Jira and Confluence.
• Experience working within Agile Scrum teams, including backlog management, sprint planning, story refinement, estimation, sprint reviews, retrospectives, and release planning.
• Experience partnering directly with Product Managers, Scrum Masters, and Engineering teams in an Agile product development environment.

Education, Certification And Experience

• Bachelor’s degree in Information Systems, Computer Science & Engineering, Business Administration, Business Analytics, or related field required.
• 3+ years of experience in business analysis, product operations, product delivery, or cross-functional technology initiatives involving multiple systems, stakeholders, and delivery teams.

Physical Demands and/or Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.