Principal UX Designer

About the role

We're building a world-class team of game-makers: folks bursting with creativity, who balance candor with compassion, and hold themselves and their peers accountable to what's best for players. We are looking for an experienced Principal UX Designer to join our design team and help build and ship best-in-class UI/UX for our upcoming title. This role will report directly to the Design Director.

What you'll do

• Own the game's end-to-end UX: player journeys, friction, gameplay flows, and an information architecture that keeps things consistent while guiding and delighting players along the way
• Design and ship high-quality UI/UX at a pace that keeps engineering and cross-functional partners moving, working hands-on in Unreal Engine 5 and partnering closely with our UI Engineer to keep implementation aligned with UX intent
• Own production of UI assets, deciding the right mix of in-house craft, AI-assisted tooling, and outside support to hit the volume and quality the game needs
• Set the craft bar for the discipline: build and maintain UX/UI standards, systems, and style guides, and give real direction to other contributors working in the space
• Represent design in cross-functional efforts, mentor other contributors, and help push the discipline's tools and practices forward

You are a great fit if

• You have 10+ years of experience as a UX and UI expert and a track record of owning ambiguous, high-complexity design problems with minimal oversight
• You think in systems. You empathize deeply with all types of players and their needs, and you find solutions that feel obvious in hindsight
• You've shipped games, and you understand what shipping actually takes
• You're fast and comfortable working directly in Unreal Engine 5 (or a comparable engine)
• You've built or scaled UX/UI standards for a team before, and you enjoy mentoring other designers

What we offer

• Annual salary range: $185,000-$230,000
• Great compensation package and equity
• Medical, dental, vision, short-term disability, long-term disability, and life insurance. Believer pays 100% of monthly costs for these plans
• 10 observed holidays + 10 days for Winter Break and "Take What You Need" PTO policy
• Remote-friendly team