Principal, Technical Architect

Salesforce · Dallas, TX · 1 wk ago

HybridEngineering$148k–$232k/yrFull-time

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

About the role

As a Core Technical Architect, you are a pre-sales, customer-facing expert. You apply broad technical skills, Software & Hardware/Semiconductor Manufacturing industry knowledge, and business acumen to help sales teams align Salesforce solutions with our customers’ digital transformation and cloud adoption strategies. You are an important early player in deal cycles to correctly match our solutions to customer challenges, as well as middle of the sales cycle, to support POCs, build rapid technical prototypes, and lead deep dives into our AI, Data, and core cloud products.

Act as a subject matter expert in business strategy, multi-cloud application architecture, data management, integration, security, and AI. Use a consultative approach to understand business requirements and map them to modern IT capabilities. Determine optimal technologies to leverage in customer-driven architectures based on product knowledge, developer tooling, and industry standards. Lead discussions around change programs and enterprise technical governance from both a business and IT perspective. Develop repeatable propositions and go-to-market strategies for sales teams.

Responsibilities

Apply broad technical skills and industry knowledge to align Salesforce solutions with customer digital transformation and cloud adoption strategies.
Engage early in deal cycles to match solutions to customer challenges and support POCs, build prototypes, and lead deep dives into AI, Data, and core cloud products.
Serve as a subject matter expert in business strategy, multi-cloud application architecture, data management, integration, security, and AI.
Use a consultative approach to understand business requirements and map them to modern IT capabilities.
Determine optimal technologies for customer-driven architectures based on product knowledge and industry standards.
Lead discussions on change programs and enterprise technical governance from business and IT perspectives.
Develop repeatable propositions and go-to-market strategies for sales teams.
Design modern, AI-powered solutions across Salesforce's enterprise domain portfolio with hands-on experience in agentic AI, data governance, and cross-domain architecture.

Requirements

Bachelor’s degree in Computer Science, STEM field, or equivalent experience.
Salesforce Certifications and/or Trailhead Superbadges.
Excellent communication, leadership, and relationship-building skills across business executive and technical IT/developer audiences.
Strategic problem-solving, thought leadership, and effective time management for multiple concurrent projects.
Hands-on experience in customer-facing architect, pre-sales, or technical consultant roles, including leading live technical demos and architecture reviews.

Skills

Agentic AI & Agentforce: Direct experience developing and managing agentic AI frameworks, autonomous agents, and grounded enterprise workflows.
Prompt Engineering & GenAI Architecture: Working understanding of MCP gateways, LLM gateways, LLM trust boundaries, and data pipelines.
Data Cloud, MDM & Data Governance: Familiarity with Salesforce Data360 for unifying and activating customer data, as well as Informatica and Mulesoft. Foundational knowledge of Master Data Management (MDM), data lineage, metadata management, data quality frameworks, API management, API gateways, API directories, and monitoring.
Cross-Domain Architecture: Capability to design holistic solutions spanning core CRM (Sales & Service Cloud), Analytics (Tableau / CRM Analytics), and Marketing Activation (B2B / B2C).
Logic, Flow, & Event Orchestration: Advanced proficiency with Salesforce Flow and event-driven architectures for complex, real-time, AI-driven business processes. IDE, Apex, LWC skills recommended.
Technical Proficiency:
- Deep knowledge of enterprise software applications, delivery, and end-to-end system architecture.
- Coding experience and willingness to build hands-on POCs and prototypes (Apex, Node, Python, Java, LWC, web components, etc.).
- Solid understanding of modern database fundamentals, ETL/ELT pipelines, and data management tools.
- Competence in modern enterprise integration patterns, including REST/GraphQL APIs, event streams (Kafka, Pub/Sub, Webhooks), and middleware platforms (e.g., MuleSoft).
- Proficiency with software development, developer tooling, and modern application lifecycle management (Git, test automation, CI/CD, DevOps, release management).
- Grounded understanding of modern cloud infrastructure (AWS, Azure, GCP) and how enterprise IT teams deploy hybrid cloud solutions.
- Solid grasp of network, application, identity/access management (IAM/SSO), and information security principles.
Bonus Skills:
- Experience with design thinking, persona-based discovery, compliance and risk mitigation, or data lineage tooling.
- Graduate study or proven experience in a relevant technical or business area.

Benefits

Time off programs.
Medical, dental, vision, and mental health support.
Paid parental leave.
Life and disability insurance.
401(k) and employee stock purchasing program.

More details about company benefits can be found at Salesforce Benefits.

Pay

The typical base salary range for this position is $148,190 - $231,980 annually. There is a different range applicable to specific work locations. In California and New York, and select cities in the metropolitan areas of Boston, Chicago, Seattle, and Washington DC, the base pay range for this role in those locations is $162,960 - $255,150 per year. Your recruiter can share more about the specific salary range for the job location during the hiring process. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.