Principal Software Engineer

About the role

Equinix's Digital Innovation Office is seeking a Principal Software Engineer - Marketing to lead and support key Marketing Technology transformation initiatives.

Responsibilities

• Lead end-to-end design, development, and support of Salesforce and marketing technology initiatives across the Lead to Cash cutover and BAU roadmap
• Design, develop, and support solutions across Salesforce Sales Cloud, Marketing Cloud (MCAE / MCA), and Data Cloud
• Lead the Salesforce MCAE (Pardot)-to-Marketing Cloud Advanced migration, including automation flows, campaign automations, and form handlers
• Build and support integrations between Salesforce, Marketing Cloud, Data Cloud, Qualtrics, 6sense, Openprise, AEM, and other enterprise systems
• Support customer data unification, identity resolution, segmentation, and activation in Data Cloud
• Drive legacy Salesforce migration (BAU-to-LTC) and platform consolidation initiatives
• Troubleshoot complex integration, sync, data-quality, and deployment-pipeline issues across environments
• Partner with Product, Marketing, Sales, Legal/Privacy, and Architecture teams to deliver scalable, compliant solutions

Qualifications

• 10+ years of enterprise software engineering experience, with at least 8+ years focused on Salesforce and Marketing Technology platforms
• Expert-level hands-on experience with B2B Marketing Automation — Pardot / MCAE and/or Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
• Deep hands-on experience with Salesforce Data Cloud: Data Streams, Identity Resolution, Unified Profiles, Calculated Insights, Segmentation, Data Actions, and Activation
• Strong Salesforce development skills: Apex (Classes, Triggers, Batch/Scheduled, REST/SOAP callouts), Lightning Web Components, and Flows
• Integration experience using REST/SOAP APIs and an iPaaS or data-orchestration platform
• Ability to work autonomously, drive ambiguous initiatives to completion, and communicate technical decisions clearly to non-technical stakeholders

Preferred Qualifications

• Hands-on experience with Marketing Cloud Next / Marketing Cloud Advanced (or a strong MCAE background with demonstrated ability to ramp quickly)
• Experience implementing enterprise consent and privacy architecture — Salesforce Privacy Center, contact-point consent models, GDPR consent withdrawal, or equivalent CDP/CMP solutions
• Experience leading or contributing to a major Salesforce org migration or platform consolidation program
• Familiarity with 6sense, Openprise, or Qualtrics integrations in a B2B marketing context
• Familiarity with CI/CD for Salesforce: SFDX, Git-based deployment pipelines, and automated testing frameworks
• CRM Analytics or Tableau experience for marketing performance reporting