Principal Research Scientist, Amazon Ads, Ads Science Analysis & Tech (ASAT)

About the role

The Principal Research Scientist, Amazon Ads, Ads Science Analysis & Tech (ASAT) will analyze data trends regarding supply, optimization, ad load, and advertising mix effects that affect advertiser performance and contribute to achieving advertiser goals. They will present papers to senior leaders on issues like feature development impact on identity recognition rates, and changes of ad selection systems to improve fill rate, highlighting insights that will inform business development and engineering roadmaps.

Responsibilities

• Analyze data trends regarding supply, optimization, ad load, and advertising mix effects that affect advertiser performance and contribute to achieving advertiser goals.
• Present papers to senior leaders on issues like feature development impact on identity recognition rates, and changes of ad selection systems to improve fill rate, highlighting insights that will inform business development and engineering roadmaps.
• Formalize our analytics approach to the DSP auctions by analyzing bid spreads, auction depth, and simulating impacts of potential auction structure changes.
• Identify, standardize, and operationalize KPIs to effectively measure the performance of all systems involved in ad serving, and use trend insights to inform business priorities.
• Partner with engineering teams to define data logging requirements and get these prioritized in engineering roadmaps.
• Validate financial models through analysis.
• Develop and own ad revenue and supply intelligence analytics decks that provide ongoing deep-dives.

Qualifications

• 10+ years of tech industry or equivalent experience.
• Experience working effectively with science, data processing, and software engineering teams.
• Bachelor's degree.
• Deep experience in advertising technology including how AI is helping to define the future of AdTech.

Benefits

Amazon offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.