Principal Product Marketing Manager - Tech, AWS Marketing
About the role
The AI agent era is here, and you'll define how the market understands it. Amazon Bedrock and AgentCore represent one of the fastest-growing product areas in AWS history, powering the next generation of AI-native applications and autonomous agents for the world's largest enterprises. We're looking for a Principal Product Marketing Manager - Tech to serve as the senior technical marketing authority for this portfolio: the person who defines the category narrative, builds the positioning architecture, and sets the craft standard that the broader PMM team executes against.
Responsibilities
Define the category narrative. Establish the positioning architecture, competitive frameworks, and market vocabulary for AWS's agentic AI portfolio. This is the scaffolding the rest of the team builds on.
Solve the hardest positioning problems. Take on the products and capabilities where the "right way to talk about this" doesn't yet exist, translating deep architectural complexity into mental models that move markets.
Shape product strategy through market insight. Synthesize customer patterns, competitive dynamics, analyst perspectives, and usage data into strategic recommendations that influence VP-level roadmap decisions across multiple product teams.
Serve as the leading external voice. Represent AWS's agentic AI vision in keynotes, analyst briefings (Gartner, Forrester, IDC), and executive customer engagements. You are the named expert for this category.
Elevate the team's craft. Set quality bars for positioning, messaging, and launch execution. Coach PMMs on the "how." Create playbooks and templates that encode your expertise into scalable assets.
Lead cross-portfolio launches. Orchestrate high-visibility launches that span multiple product teams, require senior leadership alignment, and set new benchmarks for impact.
Drive category-level adoption strategy. Develop cross-product adoption narratives that connect builder journeys from experimentation through production, working across developer relations, solutions architecture, field enablement, and partner teams.
Qualifications
Bachelor's degree in a relevant field or equivalent work experience
10+ years in product marketing, technical marketing, developer relations, or product management for technical/infrastructure products
Track record of defining product categories or establishing new competitive positions (not just marketing existing products)
Demonstrated ability to influence senior leadership (VP+) on product or go-to-market strategy through the quality of your thinking, not positional authority
History of high-visibility external presence: keynotes, analyst engagements, or executive thought leadership
Preferred Qualifications
Experience marketing AI/ML, developer platforms, or cloud infrastructure at the category level
Track record of shaping analyst perceptions (Gartner MQs, Forrester Waves, or equivalent)
Experience mentoring PMMs or raising the craft bar for a marketing team (through influence, not direct management)
Deep familiarity with the AI agent/agentic AI landscape: architectures, orchestration patterns, evaluation frameworks, and deployment models
Demonstrated ability to operate in high-ambiguity environments where the category boundaries are still being defined
Strong analytical orientation: you use data to validate hypotheses, measure category penetration, and defend strategic choices
MBA or advanced technical degree