Principal Product Marketing Manager, PLM

Job Summary

PTC is seeking a Senior Principal, PLM Product Marketing to join our PLM product marketing team. This role involves shaping how the world’s leading manufacturers think about PLM and driving strategic messaging, positioning, and go-to-market execution for key areas of our industry-leading PLM portfolio.

Key Responsibilities

• Develop differentiated messaging and positioning for key areas of PTC’s PLM portfolio that resonate with engineering leaders, IT decision-makers, and C-suite executives across target industries.
• Collaborate with product marketing teammates to build cross-portfolio solution narratives that articulate the value of PLM in the context of PTC’s broader technology ecosystem.
• Drive GTM strategy and execution for PLM product launches, feature releases, and platform milestones within your focus areas.
• Partner with Growth Marketing and Demand Generation to develop campaign strategies that drive pipeline acceleration and customer engagement.
• Conduct deep competitive analysis and market research to inform positioning, identify whitespace opportunities, and equip the organization with actionable intelligence.
• Design and deliver high-impact sales enablement materials and develop buyer personas, buying journey maps, and customer proof points.
• Collaborate with Product Management to ensure customer and market insights flow back into product strategy and with Industry Advisors, Solutions Marketing, and Customer Success to ensure PLM narratives are grounded in real-world customer outcomes.

Qualifications

• 8+ years of experience in product marketing, solutions marketing, or GTM strategy roles within B2B enterprise software, with significant depth in PLM, engineering software, or adjacent manufacturing technology domains.
• Deep PLM domain expertise, ideally gained at a PLM software vendor or in a PLM-adjacent role at a discrete manufacturer.
• Proven ability to develop strategic messaging and positioning that differentiates in competitive enterprise markets.
• Experience with portfolio-level and solution-level marketing.
• Strong analytical skills and exceptional communication skills, both written and verbal.
• Bachelor’s degree in Marketing, Business, Engineering, or a related field. MBA or advanced degree is a plus.
• Experience leveraging AI and generative AI tools to accelerate product marketing workflows.
• Familiarity with adjacent technology domains such as CAD, ALM, Simulation, IoT, SLM, and how they intersect with PLM.
• Background in one or more target industries: Automotive, Aerospace & Defense, Industrial Equipment, Medical Devices, Electronics & High-Tech.
• Experience with analyst relations and competitive benchmarking frameworks.

What You’ll Bring

• Must-have: 8+ years of experience in product marketing, solutions marketing, or GTM strategy roles within B2B enterprise software, with significant depth in PLM, engineering software, or adjacent manufacturing technology domains.
• Must-have: Deep PLM domain expertise, ideally gained at a PLM software vendor or in a PLM-adjacent role at a discrete manufacturer.
• Must-have: Proven ability to develop strategic messaging and positioning that differentiates in competitive enterprise markets.
• Must-have: Experience with portfolio-level and solution-level marketing.
• Must-have: Strong analytical skills and exceptional communication skills, both written and verbal.
• Nice-to-have: MBA or advanced degree.
• Nice-to-have: Experience leveraging AI and generative AI tools to accelerate product marketing workflows.
• Nice-to-have: Familiarity with adjacent technology domains such as CAD, ALM, Simulation, IoT, SLM, and how they intersect with PLM.
• Nice-to-have: Background in one or more target industries: Automotive, Aerospace & Defense, Industrial Equipment, Medical Devices, Electronics & High-Tech.
• Nice-to-have: Experience with analyst relations and competitive benchmarking frameworks.