Principal Product Marketing Manager, Healthcare Vertical

About the role

Intuit’s Enterprise Suite (IES) is transforming how mid-market and growing enterprise businesses manage their finances, projects, and operations — all in one connected platform. As we expand IES across industries like Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, and Healthcare, we’re seeking a Principal Product Marketing Manager to define our upmarket strategy and growth plan for the Healthcare vertical. This is a senior, highly strategic, full-stack PMM role — combining market insight, product influence, packaging strategy, and storytelling leadership. You’ll partner closely with Product, Sales, Marketing, and Industry GMs to define how IES competes, differentiates, and wins in each vertical — shaping the next chapter of Intuit’s mid-market expansion.

Responsibilities

• Define the Healthcare Vertical Strategy
  • Lead the end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning.
  • Identify high-growth verticals and subsegments with the strongest product-market fit, leveraging market, customer, and usage insights.
  • Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
  • Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.
• Shape Product and Packaging Decisions
  • Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
  • Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.
  • Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
  • Partner with PMMs across core departments to ensure a consistent and differentiated “vertical ERP” story.
• Lead Go-to-Market Strategy and Execution
  • Own the narrative for how IES delivers end-to-end industry workflows — ensuring clarity and resonance from the website to sales decks.
  • Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
  • Partner with Channel and Sales Enablement to equip sales teams with vertical-specific playbooks, proof points, and competitive positioning.