Jobs · Marketing · Maryland

Principal Product Manager - Experience

GEICO · Bethesda, MD · 6 days ago
On-siteMarketing$140k–$230k/yrFull-time

Responsibilities

  • Lead product discovery through user research, journey mapping, usability testing, and CX validation.
  • Define and prioritize the product roadmap based on customer pain points, business outcomes, and operational realities.
  • Partner with design and marketing teams to craft high-quality customer journeys, content, and targeted communications across channels such as email, SMS, and notifications.
  • Collaborate with engineering to implement AI-driven Customer Experience/Service solutions to modernize customer experience.
  • Work with compliance, legal, and risk teams to ensure payment experiences meet regulatory and security standards while remaining customer-friendly.
  • Use data and experimentation to improve key metrics such as payment success rates, abandonment, call drivers, and customer satisfaction.
  • Advocate for a customer-first mindset across cross-functional stakeholders while aligning to GEICO’s efficiency and scale goals.
  • Communicate clearly through PRDs, experience flows, roadmaps, and executive updates.

Qualifications

  • Bachelor’s Degree
  • At least 12+ years of experience in Product Management building complex software with a strong emphasis on CX-led digital products.
  • Experience in insurance, financial services, payments platform or ecommerce.
  • Demonstrated experience in payments ecosystems (Card and bank payment processing, APMs, payment lifecycle, recurring payments).
  • Champion seamless, omnichannel payment experiences (web, mobile, IVR, chat/AI).
  • Ability to define and track CX KPIs (completion rate, payment success, self-service adoption, CSAT).
  • Experience running A/B tests and CX experiments to validate design and product decisions.
  • Strong understanding of machine learning concepts (without needing to code).
  • Excellent communication and cross-functional collaboration skills.
  • Experience improving self-service experiences to reduce customer contact volume.
  • Experience with generative AI, LLM-powered products, or conversational interfaces.
  • Hands-on for wireframing and prototyping (Figma is the standard).
  • Strong analytical skills with experience using conversion funnels, drop-off analysis, and payment success metrics.

Pay

Annual Salary: $140,425.00 - $229,600.00

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