Principal Product Manager

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About the role

We’re hiring a PM who can operate with high ownership in a startup environment: identify the right problems, make decisions with imperfect information, and ship improvements that increase engagement and sustained usage (because everything downstream depends on it). This is a hands-on role. You’ll work closely with engineering, design, and GTM to build product that enterprise teams actually adopt and that leaders can measure.

What You’ll Do

• Drive engagement and sustained usage by diagnosing friction, clarifying value, and shipping iterative improvements (fast).
• Own problem discovery → solution definition → delivery → iteration for core enterprise workflows (admins, enablement, managers, learners).
• Build a product that keeps practice aligned with what’s currently true for a customer’s GTM team (messaging, positioning, materials), not last quarter’s content.
• Write specs that engineers can execute without ambiguity: crisp scope, edge cases, success metrics, and clear tradeoffs.
• Partner with GTM/CS to translate enterprise implementation pain into product bets that reduce operational burden at scale.
• Help make experiential learning legible and credible as a category through measurable improvement, analytics, and customer proof.

What We’re Looking For

• Startup-grade PM who ships: high agency, low drama, strong follow-through.
• Strong product judgment: you can simplify, prioritize, and say “no” with reasons.
• Technical enough to work directly with engineers and understand constraints/tradeoffs.
• Business-minded: you naturally tie product choices to adoption, retention, readiness, and GTM outcomes.
• Clear writer and communicator (your docs reduce churn, not create it).
• Comfortable wearing multiple hats (including QA, customer calls, and unblocking).
• Ability to be on-site 3 days a week (M,T, Th) in our Seattle, WA office. Bonus points: Experience building B2B products sold into enablement/revops/sales leadership, Experience with products where “quality” involves managing variability and systematically reducing the unwanted parts (vs deterministic software), Experience with enterprise integrations and “source of truth” workflows (e.g., keeping systems aligned as content changes).

What’s in it for you?

• High ownership and speed: small team, real responsibility, minimal bureaucracy.
• A clear strategic direction: build the experiential learning category, starting with GTM, then expand once the category foundation is credible.
• Direct impact: Product work tied to measurable improvement and enterprise outcomes.
• Competitive compensation: Significant equity opportunities at a venture-backed company Base compensation: $174k - $200k
• Join a fun, inclusive and highly motivated team culture (and help define it!)