Principal Product Manager

Our mission is to save and improve lives by empowering healthcare consumers. Come be part of remarkable as we connect health and wealth.

About the role

We are seeking a Principal Product Manager to build the platform behind HealthEquity Marketplace, a managed affiliate platform designed to help our members get more health and healthcare per dollar through our affiliated partner brands. You will build and evolve the components that make Marketplace personalized, automated, and highly converting. This role focuses on the personalization and ranking systems that decide what each member sees, the configuration tools for composing unique offerings, and the automation for placing, rotating, and launching offers at speed. The primary outcomes are conversion lift, repeat purchase, and configuration velocity. This is a 0-to-1-to-scale opportunity within the Product organization.

Responsibilities

• Assortment and Offering Platform
  • Build and scale the affiliate platform to increase offering throughput and speed to market
  • Build and operate the configuration layer that automates management of inventory, placement, rotations, product detail pages, product listing pages, and partner links
  • Build the product data pipeline & front-end application for the merchandising team to manage offerings, prices, and partner changes
  • Replace manual merchandising work with rules, templates, and automated validation so changes ship in hours, not weeks
  • Build connections to enterprise tools/services such as DAM, CDP, analytics tools, experimentation platforms, and personalization engines
  • Make the platform self-serve so non-technical functions can ship changes themselves
  • Own launch speed and operational load as success metrics
• Personalization Engine
  • Own the real-time platform that decides what each member sees and how well it converts
  • Build the personalization and ranking system across search, recommendations, and category pages, collaborating with analytics, data science, and data engineering on the models behind it
  • Turn member context (segment, eligibility, balance activity, health context, etc.) into powerful inputs
  • Own metrics including attach rate, repeat transactions per member, and personalization-attributable conversion lift (measured against a holdout)
  • Run a high-frequency experimentation roadmap across ranking, placement, and offer logic
• Roadmap & Operating Model Ownership
  • Define the roadmap and run the operating model for the Marketplace platform
  • Set Platform & Personalization OKRs with clear prioritization on roadmap & GTM
  • Establish product processes and working rhythms across Product, Engineering, Design, and the merchandising and growth teams
  • Set measurement and instrumentation standards across personalization, assortment, and placement
  • Work cross-functionally with privacy, compliance, marketing, data engineering, and merchandising teams to remove blockers and accelerate delivery
  • Keep the platform fast while maintaining quality, data accuracy, and accountability as Marketplace scales

Requirements

• 8+ years of product management experience with significant depth in personalization, affiliate marketing, ecommerce, or marketplaces
• Fluency partnering with data science on ranking and recommendation models: engage credibly with senior engineers and data scientists on tradeoffs, evaluation, and experiment design without building the models yourself
• Experience in merchandising, affiliate, or catalog platforms, such as product information management or product feed automation
• Comfort in regulated environments where compliance requirements shape what can be shown and how
• Have driven 30% or more of your throughput via AI-enabled tools and development processes

Preferred Qualifications

• HSA / FSA familiarity
• Working knowledge of HIPAA, PHI, and related healthcare data privacy controls

Pay

Salary Range: $127,000 – $165,000 per year. This position is also eligible for performance-based incentives and restricted stock units as part of the total compensation package.

Benefits

• Medical, dental, and vision coverage
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Schedule

This is a remote position with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity’s immersive onboarding experience, held onsite at headquarters once per quarter. HealthEquity covers all required travel and accommodations. The role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.