Principal Partnership Marketing Manager

About the role

The Principal Partnership Marketing Manager will play a pivotal role in shaping Elliptic's go-to-market strategies with key technology, data, and service partners. This role is crucial for driving pipeline generation and revenue, ensuring that Elliptic's solutions are championed by its partners.

What You Will Do

• Develop joint GTM strategies: Design and execute comprehensive joint marketing plans aligned with business objectives, sales priorities, and partner capabilities.
• Execute co-marketing campaigns: Lead the end-to-end execution of integrated, multi-channel campaigns (webinars, digital demand generation, content syndication, and joint events) to drive awareness and pipeline.
• Craft compelling messaging: Collaborate cross-functionally to develop joint value propositions, solution briefs, case studies, and sales enablement materials that clearly articulate the combined value of Elliptic and our partners.
• Drive demand generation: Own lead generation targets and pipeline contribution from partner channels, continuously optimizing programs for maximum ROI.
• Enable and engage partners: Coach and support partners on marketing best practices, ensuring they have the assets and knowledge needed to effectively co-sell and market Elliptic solutions.
• Measure and optimize: Define clear KPIs, track campaign performance, and provide regular reporting on marketing influence and pipeline health to internal and external stakeholders.

You Will Achieve

• In the first 6 months, deeply understand Elliptic's product suite, target audiences, and existing partner ecosystem.
• Establish relationships with key internal stakeholders across Sales, Product, and Marketing.
• Launch at least two targeted co-marketing campaigns with top-tier partners.
• Complete an audit of existing partner marketing assets and begin developing updated joint value propositions.
• Establish a regular reporting cadence for partner marketing performance.
• Demonstrate measurable pipeline opportunities from newly launched joint initiatives and finalize a scalable partner enablement framework with the VP of Partnerships.

Qualifications

• Proven experience in B2B partner marketing, channel marketing, or alliance marketing within the SaaS, data, or enterprise technology sectors.
• A strong track record of building and executing joint go-to-market programs that drive measurable lead generation and pipeline growth.
• Demonstrated ability to manage complex, multi-party projects and coordinate with diverse internal and external teams.
• Experience with marketing automation platforms, CRM tools (e.g., Hubspot), and performance analytics dashboards.
• Intermediate to advanced capability in utilizing generative AI tools (such as ChatGPT, Claude, or specialized marketing AI platforms).

Bonus Points

• Prior experience working in the cryptocurrency, blockchain, cybersecurity, or financial technology (FinTech) industries.
• Experience managing relationships with major data providers and ecosystems (Fireblocks, Databricks, AWS).
• Familiarity with the regulatory and compliance landscape surrounding digital assets.

Our Ideal Candidate

Strategic thinkers who can seamlessly transition between high-level planning and hands-on execution. Exceptional communicators with the ability to translate complex technical concepts into compelling market-facing narratives. Thriving in a highly cross-functional environment and excelling at influencing stakeholders without direct authority. Highly analytical and data-driven, always looking for ways to measure impact and optimize performance. Proactive, enthusiastic, and comfortable navigating the fast-paced, evolving landscape of the digital asset industry.

How We Work

• Hybrid working: The option to work from almost anywhere for up to 90 days per year.
• Remote Work Budget: $650 budget to set up your home office space.
• Learning & Development L&D Budget: $1,000 annual Learning & Development budget to use on anything (agreed with your manager) that contributes to your growth and development.
• Vacation / Leave: 25 days of annual leave + 8 US Public Holidays. Birthday Leave: An extra day off for your birthday. Enhanced Parental Leave: We provide eligible employees, regardless of gender or whether they become a parent by birth or adoption, 16 weeks fully-paid leave.
• Benefits: Healthcare, 401k, Mental Health, Diversity and Inclusion.